Kk Markle Digital Enterprise Case Study Essay
K, Markle, Digital Enterprise Case Study
Activity 1
Activity 1, Question 1
Web Catalog- Merchant Model- Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
Digital content- Subscription Model-
Users are charged a periodic daily, monthly or annual fee to subscribe to a service
Advertising supported- Advertising Model -
The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads
Advertising-subscription mixed- Advertising -
The web advertising model is an extension of the traditional media broadcast model. The broadcaster, …show more content…
in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads.
Fee based models- Subscription Model-
Users are charged a periodic daily, monthly or annual fee to subscribe to a service.
Fee for Service- Utility Model-
The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.
Activity 1, Question 2
I believe the reason was because of the article I read at The Next Web about Michael Rappa by Boris , A Serial entrepreneur and founder of V3 Redirect Services (sold), Hub Hop Wireless Internet Provider (sold).The article stated that “39% of businesses choose different as their business model” instead of the others listed Boris said “That got me thinking though. How many business models are there on the web? Can they be categorized and determined? Are the possibilities endless or limited?” I believe it had a great deal to do with that 39% listed as different. The article from digital enterprise stated “Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future”. Personally I think that statement says it all. The internet is constantly changing the way we do business so there for the business models must change to fit the needs of the businesses.
Activity 2
Activity 2 Question 1
I personally think that choosing a business model should be something that can fit your business as it grows like Netflix’s did.
It’s important to have room to grow and not be limited too much. As I stated earlier The internet is constantly changing the way we do business so there for the business models must change to fit the needs of the businesses So I also think new models will evolve to accommodate this .If I were to start a business I would choose a model that would fir all my needs now and in the future as my company grew. I listened very closely to Reed Hasting CES of Netflix’s as he talked about how the internet is going to continue to evolve and change and I think this is the key to choosing a business model. The key is to choose a business model that fits your Life Plan. This will ensure that you spend the right number of hours each week. Other things to consider are Tax credit appetite and legal feasibility, Risk and return and Time and effort. Your ability to use tax incentives will be the primary indicator of your business model. The greater the risk, the greater the potential return. How much risk are you willing to undertake, and how great a return are you looking for? You should consider the amount of risk you can take with your wind project in light of your other financial
commitments.
Activity 3 * What is the Netflix business model?
Netflix’s business model is Subscription Model. * How does the service work?
For only $7.99 a month, instantly watch unlimited movies and TV episodes streaming over the Internet to your TV via an Xbox 360, PS3, Wii or any other device that streams from Netflix. You can also watch instantly on your computer too. You can add unlimited DVDs by mail for only $2 more a month. With DVDs by mail, you'll get an even broader selection of movies and TV episodes. You can exchange each DVD as often as you want with no due dates or late fees ever. I personally have Netflix’s and I love it.
* What are the advantages and disadvantages to potential customers of Netflix?
Advantages are .You can keep each disc as long as you want without paying extra. Large selection of titles, which includes many hard to find. No need to go to a store you can do everything from home.
Disadvantages are. There's usually a two- or three-day delay between deciding what you want and getting it. You are likely to be put on a waiting list to receive titles for which demand exceeds supply. Many people find browsing on the Internet less satisfactory than browsing in brick-and-mortar stores.
* How does Netflix incorporate a recommender system into its service, and to what advantage?
Netflix automatically recommends movies based on customers viewing habits. According to Netflix, 60% of subscribers add these suggested movies to their queue. These recommendations come from the entire Netflix library, not just the new releases or the mainstream films. By doing this Netflix keeps more of its library in circulation more of the time. * How does Netflix change the video distribution industry?
No Late Fee’s ever. Netflix offers video distribution through the mail as well as having streaming videos online. * What is the key for Netflix to succeed in the face of direct competition from established distributors such as the nationwide chain, Blockbuster Video? The key for Netflix to succeed above its competitors is to focus its strategy towards VoD. Video on demand is simply being able to view movies over the internet.
Sites I cited or used as research. http://digitalenterprise.org/models/models.html http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/http://www.inc.com/articles/2000/06/20003.html http://blog.louisgray.com/2009/03/10-business-models-to-monetize-web.html http://www.boxuk.com/blog/monetizing-your-web-app-business-models http://www.onlinebusinesswatch.com/internet-marketing-tips/types-of-business-models.html http://www.startupnation.com/start-a-business/business-model/1/
Activity 1
Activity 1, Question 1
Web Catalog- Merchant Model- Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
Digital content- Subscription Model-
Users are charged a periodic daily, monthly or annual fee to subscribe to a service
Advertising supported- Advertising Model -
The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads
Advertising-subscription mixed- Advertising -
The web advertising model is an extension of the traditional media broadcast model. The broadcaster, …show more content…
in this case, a web site, provides content and services mixed with advertising messages in the form of banner ads.
Fee based models- Subscription Model-
Users are charged a periodic daily, monthly or annual fee to subscribe to a service.
Fee for Service- Utility Model-
The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.
Activity 1, Question 2
I believe the reason was because of the article I read at The Next Web about Michael Rappa by Boris , A Serial entrepreneur and founder of V3 Redirect Services (sold), Hub Hop Wireless Internet Provider (sold).The article stated that “39% of businesses choose different as their business model” instead of the others listed Boris said “That got me thinking though. How many business models are there on the web? Can they be categorized and determined? Are the possibilities endless or limited?” I believe it had a great deal to do with that 39% listed as different. The article from digital enterprise stated “Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future”. Personally I think that statement says it all. The internet is constantly changing the way we do business so there for the business models must change to fit the needs of the businesses.
Activity 2
Activity 2 Question 1
I personally think that choosing a business model should be something that can fit your business as it grows like Netflix’s did.
It’s important to have room to grow and not be limited too much. As I stated earlier The internet is constantly changing the way we do business so there for the business models must change to fit the needs of the businesses So I also think new models will evolve to accommodate this .If I were to start a business I would choose a model that would fir all my needs now and in the future as my company grew. I listened very closely to Reed Hasting CES of Netflix’s as he talked about how the internet is going to continue to evolve and change and I think this is the key to choosing a business model. The key is to choose a business model that fits your Life Plan. This will ensure that you spend the right number of hours each week. Other things to consider are Tax credit appetite and legal feasibility, Risk and return and Time and effort. Your ability to use tax incentives will be the primary indicator of your business model. The greater the risk, the greater the potential return. How much risk are you willing to undertake, and how great a return are you looking for? You should consider the amount of risk you can take with your wind project in light of your other financial
commitments.
Activity 3 * What is the Netflix business model?
Netflix’s business model is Subscription Model. * How does the service work?
For only $7.99 a month, instantly watch unlimited movies and TV episodes streaming over the Internet to your TV via an Xbox 360, PS3, Wii or any other device that streams from Netflix. You can also watch instantly on your computer too. You can add unlimited DVDs by mail for only $2 more a month. With DVDs by mail, you'll get an even broader selection of movies and TV episodes. You can exchange each DVD as often as you want with no due dates or late fees ever. I personally have Netflix’s and I love it.
* What are the advantages and disadvantages to potential customers of Netflix?
Advantages are .You can keep each disc as long as you want without paying extra. Large selection of titles, which includes many hard to find. No need to go to a store you can do everything from home.
Disadvantages are. There's usually a two- or three-day delay between deciding what you want and getting it. You are likely to be put on a waiting list to receive titles for which demand exceeds supply. Many people find browsing on the Internet less satisfactory than browsing in brick-and-mortar stores.
* How does Netflix incorporate a recommender system into its service, and to what advantage?
Netflix automatically recommends movies based on customers viewing habits. According to Netflix, 60% of subscribers add these suggested movies to their queue. These recommendations come from the entire Netflix library, not just the new releases or the mainstream films. By doing this Netflix keeps more of its library in circulation more of the time. * How does Netflix change the video distribution industry?
No Late Fee’s ever. Netflix offers video distribution through the mail as well as having streaming videos online. * What is the key for Netflix to succeed in the face of direct competition from established distributors such as the nationwide chain, Blockbuster Video? The key for Netflix to succeed above its competitors is to focus its strategy towards VoD. Video on demand is simply being able to view movies over the internet.
Sites I cited or used as research. http://digitalenterprise.org/models/models.html http://thenextweb.com/2008/11/11/the-9-business-models-of-the-web/http://www.inc.com/articles/2000/06/20003.html http://blog.louisgray.com/2009/03/10-business-models-to-monetize-web.html http://www.boxuk.com/blog/monetizing-your-web-app-business-models http://www.onlinebusinesswatch.com/internet-marketing-tips/types-of-business-models.html http://www.startupnation.com/start-a-business/business-model/1/