Kodak
Eastman Kodak Products
External analysis of Eastman Kodak
Introduction
Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories, entertainment and information. The company brings inventive and modern products to the market that allows people to take, make and share pictures and experience the magic of photography (History of Kodak, 2008). As the world leader, Eastman Kodak is always looking for talented people. Kodak has continued to expand the ways and images touch people 's daily lives. Kodak is a top supplier of innovative solutions for digital, conventional and blended print production environment (History of Kodak, 2008).
Eastman Kodak Company is an American multinational public company which produces imaging and photographic materials and equipment. It is known for its extensive variety of pictorial film products. Eastman Kodak is actually concentrating on two major markets; the first is digital photography and the second is digital printing (About Kodak 's Graphic Communications Group, 2008). In Rochester and Jamestown New York, Kodak was founded by George Eastman and businessman Henry Strong. George Eastman as president purchased the stock of American Aristotype Company. In the year 1982, the Eastman Kodak Company was founded. The company is incorporated in New Jersey but has its offices in Rochester, New York. The slogan, You press the button; we do the rest, was given by the founder of the company, George Eastman (About Kodak 's Graphic Communications Group, 2008).
External analysis of Eastman Kodak
Porter 's five forces Model
According to Michael porter, an authority on competitive strategy contends that a corporation is most concerned with the intensity of competition within its industry. The level of this intensity is determined by basic competitive forces like potential entrants, suppliers, buyers and substitutes available. Using this model a high
External analysis of Eastman Kodak
Introduction
Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories, entertainment and information. The company brings inventive and modern products to the market that allows people to take, make and share pictures and experience the magic of photography (History of Kodak, 2008). As the world leader, Eastman Kodak is always looking for talented people. Kodak has continued to expand the ways and images touch people 's daily lives. Kodak is a top supplier of innovative solutions for digital, conventional and blended print production environment (History of Kodak, 2008).
Eastman Kodak Company is an American multinational public company which produces imaging and photographic materials and equipment. It is known for its extensive variety of pictorial film products. Eastman Kodak is actually concentrating on two major markets; the first is digital photography and the second is digital printing (About Kodak 's Graphic Communications Group, 2008). In Rochester and Jamestown New York, Kodak was founded by George Eastman and businessman Henry Strong. George Eastman as president purchased the stock of American Aristotype Company. In the year 1982, the Eastman Kodak Company was founded. The company is incorporated in New Jersey but has its offices in Rochester, New York. The slogan, You press the button; we do the rest, was given by the founder of the company, George Eastman (About Kodak 's Graphic Communications Group, 2008).
External analysis of Eastman Kodak
Porter 's five forces Model
According to Michael porter, an authority on competitive strategy contends that a corporation is most concerned with the intensity of competition within its industry. The level of this intensity is determined by basic competitive forces like potential entrants, suppliers, buyers and substitutes available. Using this model a high
References: About Kodak 's Graphic Communications Group, (2008). Retrieved April 29, 2008 from http://graphics1.kodak.com/global/about_gcg/default.htm Kazmi, A Hamm, S., Lee, L., & Ante, S., E. (2007). Kodak 's Moment of Truth; How the ailing film giant, led by a refugee from HP, embarked on a risky strategy to reinvent the inkjet printer. Business Week. New York: February 19, 2007, Issue 4022; page 42. Hunger, J.D. & Wheelen, T.L. (2001). Strategic Management and Business policy, (7th Edition). New Delhi: Pearson Education Inc. History of Kodak, (2008). Retrieved April 29, 2008 from http://www.kodak.com/US/en/corp/about_Kodak.jhtml?pq-path=2217 Ramaswamy, V.S & Namakumari, S Symonds, W.C.(2006). Kodak Rewrites the Book on Printing. Business Week. New York: September 4, 2006., Issue 3999; page 83. Retrieved April 29, 2008 from http://www.kodak.com/US/en/corp/kodakHistory/eastmanTheMan.shtml History of Kodak, (2008) About Kodak 's Graphic Communications Group, (2008). Retreived April 29, 2008 from http://graphics1.kodak.com/global/about_gcg/default.htm More from UK Essays