Kodak Case Study
Memo
To: Daniel Carp, CEO, Eastman Kodak Company
Re: Kodak’s Strategic and Industry Analysis
Executive Summary:
After taking a close look at the photography industry, it is evident that there has been a significant shift from the use of traditional film cameras to a market fully fledged and saturated with modern and updated digital cameras and digital photographic tools. As more consumers adapt to this technological change, the demand for digital cameras in the market grows substantially, which leads to greater competition between suppliers in the growth stage (being that this is still new technology).
Standing strong within the competition is Eastman Kodak. More than a decade ago, Eastman Kodak invested well over $4 Billion dollars into its ongoing research and development in order to capitalize on this new growing trend in digital photography. Eastman Kodak currently has the potential to gain a significant portion of the market share. However, this can only be achieved by using a series of carefully strategized plans and implementations. Some obstacles still do exist within the company. There are still some unresolved conflicts between investors and company leaders. Based on all the success that the company has been able to enjoy over the years, it is clear that the strategies applied have been highly effective. The company now has to adapt a similar strategy; only this time there should be efforts made to accommodate the current and ongoing technological changes.
In this report, we address the strategic positions of Kodak. After analyzing some of the most important Key Success Factors, the entire Kodak business model and values, and also some financial data, accurate recommendations have been made which are sure to get the company back on track.
Key Success Factors In order for a company to be successful in any industry, it must adapt to its consumer tastes. The same applies in the photography industry, where companies like Kodak must
To: Daniel Carp, CEO, Eastman Kodak Company
Re: Kodak’s Strategic and Industry Analysis
Executive Summary:
After taking a close look at the photography industry, it is evident that there has been a significant shift from the use of traditional film cameras to a market fully fledged and saturated with modern and updated digital cameras and digital photographic tools. As more consumers adapt to this technological change, the demand for digital cameras in the market grows substantially, which leads to greater competition between suppliers in the growth stage (being that this is still new technology).
Standing strong within the competition is Eastman Kodak. More than a decade ago, Eastman Kodak invested well over $4 Billion dollars into its ongoing research and development in order to capitalize on this new growing trend in digital photography. Eastman Kodak currently has the potential to gain a significant portion of the market share. However, this can only be achieved by using a series of carefully strategized plans and implementations. Some obstacles still do exist within the company. There are still some unresolved conflicts between investors and company leaders. Based on all the success that the company has been able to enjoy over the years, it is clear that the strategies applied have been highly effective. The company now has to adapt a similar strategy; only this time there should be efforts made to accommodate the current and ongoing technological changes.
In this report, we address the strategic positions of Kodak. After analyzing some of the most important Key Success Factors, the entire Kodak business model and values, and also some financial data, accurate recommendations have been made which are sure to get the company back on track.
Key Success Factors In order for a company to be successful in any industry, it must adapt to its consumer tastes. The same applies in the photography industry, where companies like Kodak must