South Korea and USA have been chosen as research countries. The main purpose of this report is to examine the different culture reflect of these two cultures. The first part is analyzing the culture characteristics by applying Hofstede’s cultural dimensional theory. The second part discussion is about the norm, belief and value. Then the third part is about understanding the practical way of doing business in different culture business environment, such as in South Korea and USA. The business communication, managing business, negotiation style and international marketing have been discussed following. The recommendations will be provided considering the culture difference between two countries.
Contents
1. Introduction 2. Hofstede Culture Dimensions 3. Belief, Value and Norms 4. Impacts on International Business Activities 5. Conclusion 6. Recommendations
1. Introduction
As a result of technology improving and globalization, the world has become smaller than before. The communication between different cultures has become more frequently as well. In nowadays, businessmen are trying to join the international market because of the pressures from domestic business competition. The global project is not easy case. People or business comes from different culture has its own characteristics. Only by understanding and respect of each other, the international cooperation could be promoted. In this report, two countries have been chosen, South Korea and USA. South Korea is traditional eastern country; however, USA is a modern western country. Firstly, the Hofstede’s cultural dimensions have been discussed. It helps to understand the culture difference. In the second part, Norm, belief and value have focused. Then based on these differences, the business communication, managing business, negotiation style and international marketing have been examined as follow. At the end of this paper, some suggestions have been given.
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