There are many ways to enter the Venezuelan market. We as a team think that collaborating with another firm is the best way to face an instable market, in this case Venezuelan market, and also by sharing resources, the costs and risks we could diminish the chance of a fiasco. Kreisel, an international company headquartered in Caracas is one of the biggest companies in Venezuela, located in more than twelve countries around Central America, and South America such as: Venezuela, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Panamá, Perú, Uruguay, and currently expanding. We found that Toys R Us and Kreisel share important characteristics, which can make both companies perfectly compatible with each other, those characteristics describe the mission, and vision which lead to a ethical commitment to do business. We are going to discuss the history, and relevant facts about Kreisel, and why we think both companies match to have a successful partnership.
Kreisel is a company that has been dedicated to produce and distribute toys for more than 23 years; its leadership has always positioned the organization as the number one distributor in Venezuela for more than two decades. Kreisel branded toys are recognized around the country for its high quality, excellent price-value, and the guarantee Kreisel offers on each toy. As times change, also games do, and that’s something Kreisel have learned from the beginning, for that reason they have been, during many years, the leaders in production nationally, and in most of the markets they are involved. For Kreisel its important to keep offering the best product in the market, so their specialists team are constantly evaluating, researching, and surveying around the country to know what are the needs of children, and this way offer them a new and more advanced product each year. One of the reasons Toys R us would be interested in collaborate with Kreisel is the