Kudler Fine Foods
Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers, which will accumulate as loyalty points for redemption (Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items, specialty foods, and other products or services as made available (Apollo Group, 2011).
Statement of Scope and Goals
General Project Information: Project Name: Kudler Fine Foods Frequent Shopper Program Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method of accomplishing this, based on Kudler’s customers’ preference for rewards rather than discounts.
Project objectives: To enable tracking of customer patterns of shopping, rewarding specific behaviors with options from airline miles to high end gift items.
Project Description: Using existing infrastructure, a new system will be implemented to gather customer data using a customer frequent shopper card that will also track points for redemption by the customer.
Business Benefits: Improved customer loyalty. Better data about customer’s shopping habits. Increased revenue.
Project Deliverables: Frequent shopper program system analysis and design Frequent shopper program software Frequent shopper program documentation Frequent shopper program training procedures
Estimated Project Duration: 9 months
Supporting Measures for Success
(Katherine)
Kudler Fine Foods values their customer relationship with this in mind they have decided to reward them. With this in mind they have decided to offer a loyalty points program for frequent shoppers. They are hoping to follow the success of Nostrodom’s loyalty program and offer finer, high quality items for the customers. The success of the
Statement of Scope and Goals
General Project Information: Project Name: Kudler Fine Foods Frequent Shopper Program Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method of accomplishing this, based on Kudler’s customers’ preference for rewards rather than discounts.
Project objectives: To enable tracking of customer patterns of shopping, rewarding specific behaviors with options from airline miles to high end gift items.
Project Description: Using existing infrastructure, a new system will be implemented to gather customer data using a customer frequent shopper card that will also track points for redemption by the customer.
Business Benefits: Improved customer loyalty. Better data about customer’s shopping habits. Increased revenue.
Project Deliverables: Frequent shopper program system analysis and design Frequent shopper program software Frequent shopper program documentation Frequent shopper program training procedures
Estimated Project Duration: 9 months
Supporting Measures for Success
(Katherine)
Kudler Fine Foods values their customer relationship with this in mind they have decided to reward them. With this in mind they have decided to offer a loyalty points program for frequent shoppers. They are hoping to follow the success of Nostrodom’s loyalty program and offer finer, high quality items for the customers. The success of the
References: Apollo Group. (2011). Kudler Fine Foods Service Request SR-kf-013.Virtual Organizations Portal.Retrieved from University of Phoenix, BSA/375-Fundamentals of Business System Development Course Website.