Kudler Fine Foods (KFF), a virtual organization from the University of Phoenix (2008), is interested in developing and deploying a customer tracking system through a Kudler Frequent Shopper Program (KFSP) that would provide KFF data on shopping habits of cliental and in return provides customers with high-end incentives for shopping. The project will require the determination of requirements from KFF and their client base and a system analysis. This paper follows a systems analysis process by exploring business objectives and models, current and proposed system analysis, project constraints, functional requirements, cost benefit analysis, and design requirements with the assumed delivery being to an executive management committee at KFF.
Scope and Goals
Kathy Kudler in La Jolla started KFF in 1998 after getting tired of working in the defense-contracting arena (University of Phoenix, 2008). In the first nine months of operation, KFF had already broken even and in their first year, they had shown a profit. Since then Kudler has opened a stores in Del Mar in 2000 and Encinitas in 2003. The stores praise themselves as being the best for imported and domestic foods. A 16000 square feet facility warehouses these products. KFF’s mission is to provide their customers with the very best foods and the best service possible. In pursuit of that mission, KFF has decided to implement KFSP in order to track their customer’s purchases. KFF can use this system to keep track of the products purchased by their loyal customers. The tracking of the customers purchases would be used to determining patterns in customers shopping and track frequent purchases. At most lower end food stores the frequent shoppers programs provide immediate benefits by giving their shoppers a few cents off each product. KFF has a different plan in mind for their frequent shopper incentives. They have collaborated with a loyalty points program to provide their customers with high-end
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