Kun Xu
BUSI 2208-A One-Pager #1 Monday May 12, 2014
Article: Baidu Restaurant changed their Product line.
Source: CFC business timely (Ottawa Urban Magazine)
Published: Tuesday April 8, 2013.
Being a multiple food service restaurant, successful business plan are required for the competitive business environment in Ottawa. The business situation of Baidu now is being better and better since variety of evolutions occored.
Since Baidu opens, the manager set their target customer mainly as student especially for those who come from Asian area. As their business way, involves in marketing component, Baidu figured out that to achieve the product success in Canada which is a immigrating country and they come from different place all over the world. To offering the most appropriate food for each specific groups of customer, Baidu figured out the way which is find the people who is professional in the area to manage their field. For example Korean manager takes care of the Korean table BBQ section, Japanese chef is responsible for the sushi bar and Chinese cooker is managing the Chinese cuision. Consider about the Place component, Baudu choose to locate in a shopping plaza where has a Walmart and variety of stores there. The Price that they set is mostly lower than other sushi restaurant because in their business thinking, a lower price is the most efficient way to attract student generation. The most success marketing strategy is Baidu Group offers the customer appreciation card for each of the customer which is each one can get one stamp when people come to eat and collect 10, the card hold promoted a free dinner.
Marketing mix refers to 4Ps, product, price , place and promotion are the prime factors to achieve business success, as a good example of Baidu restaurant, they are doing a pretty good at marketing analyze, marketing research and those directly leads their success.
Article: Baidu Restaurant changed their Product line.
Source: CFC business timely (Ottawa Urban Magazine)
Published: Tuesday April 8, 2013.
Being a multiple food service restaurant, successful business plan are required for the competitive business environment in Ottawa. The business situation of Baidu now is being better and better since variety of evolutions occored.
Since Baidu opens, the manager set their target customer mainly as student especially for those who come from Asian area. As their business way, involves in marketing component, Baidu figured out that to achieve the product success in Canada which is a immigrating country and they come from different place all over the world. To offering the most appropriate food for each specific groups of customer, Baidu figured out the way which is find the people who is professional in the area to manage their field. For example Korean manager takes care of the Korean table BBQ section, Japanese chef is responsible for the sushi bar and Chinese cooker is managing the Chinese cuision. Consider about the Place component, Baudu choose to locate in a shopping plaza where has a Walmart and variety of stores there. The Price that they set is mostly lower than other sushi restaurant because in their business thinking, a lower price is the most efficient way to attract student generation. The most success marketing strategy is Baidu Group offers the customer appreciation card for each of the customer which is each one can get one stamp when people come to eat and collect 10, the card hold promoted a free dinner.
Marketing mix refers to 4Ps, product, price , place and promotion are the prime factors to achieve business success, as a good example of Baidu restaurant, they are doing a pretty good at marketing analyze, marketing research and those directly leads their success.