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LTC Sendirian Berhad: Company Analysis

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LTC Sendirian Berhad: Company Analysis
Company description
The LTC Sendirian Berhad (Sdn. Bhd.) is a new establishes company that involve in IT industry that will provide an efficient smartcard which can be used as a mode of payment for the customers. The LTC Sdn. Bhd. is scheduled to begin operations on June 1, 2015. In addition, the LTC Sdn. Bhd. will be a private limited company; it will be operated, owned and managed by five people. Those people are Mr. Lim Wai Kin, Ms. Tan Pey Ling, Ms.Tang Shi Pei, Ms. Choong Wei Jia and Ms. Leong Shi Ling. Those people will be the owners of the LTC Sendirian Berhad.
Mr. Lim previous employment was with Samsung Malaysia Electronics (SME) Sdn. Bhd. acting as the Head of Department (HOD) of marketing for more than eight years. Besides that, …show more content…
Moreover, the mission statement of the company is “designed to make your daily life convenient, faster and secure.” It means that the product of the company can make the consumer life more convenient than before. The meaning of “faster” is that the time for the consumers spend to make payment will become shorter than before. Lastly, the meaning of “secure” is that use the product of the company is more safety than before. For example, Lily no need scare will be robbed by other, as Lily do not bring any money and just have a piece of Touch Me card, the robby will not get anything from Lily except the Touch Me which can be cancel.
Other than that, the vision of the company is “to build a successful cashless society”. It means that the company want to make the society become a society that everyone do not willing to bring money go outside to do shopping or buy things. Everybody will just use the Touch Me card to make payment and it will make the people become use less cash to make payment with do shopping or buy things. Therefore, the society will become a cashless society. The time to use the cash to make payment will become less and
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