Macmillan's "never had it so good" speech rang true for many people, who used it as a way to realise that they indeed hadn't been so well-off before, and would be persuaded by that to continue voting for the Conservatives. helping them to dominate elections. Another factor which links to the lifestyle improvements was the greater availability of credit, which led to more people being able to afford mod cons and luxury items. There was a consumer boom during this time, when more people than ever before were able to buy items they previously couldn't afford thanks to the availability of credit; meaning they could pay for an item over a long period of time in small sums. People had not experienced this before and would have seen it as something that was much better than what they had during the Labour
Macmillan's "never had it so good" speech rang true for many people, who used it as a way to realise that they indeed hadn't been so well-off before, and would be persuaded by that to continue voting for the Conservatives. helping them to dominate elections. Another factor which links to the lifestyle improvements was the greater availability of credit, which led to more people being able to afford mod cons and luxury items. There was a consumer boom during this time, when more people than ever before were able to buy items they previously couldn't afford thanks to the availability of credit; meaning they could pay for an item over a long period of time in small sums. People had not experienced this before and would have seen it as something that was much better than what they had during the Labour