Preview

Lecture 1

Good Essays
Open Document
Open Document
1990 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lecture 1
common senses
Flavors, aromas, and chemical signals released from animals can make the mouth water, evoke vivid memories, and perhaps even signal stress or fertility. How does the brain sort it all out?

Salt! &! Sugar"

1

Salt "
• Table Salt – Sodium Chloride (may include • Kosher Salt – Large grain salt (sodium • Sea Salt – mixture of salts found in common sea water" chloride)" some additives like Iodine)"

Salt substitutes "
Salt substitutes are low-sodium table salt alternatives marketed to circumvent the risk of high blood pressure and cardiovascular disease associated with a high intake of sodium chloride while maintaining a similar taste. They usually contain mostly potassium chloride.

2

Gatorade "
The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school’s student-athletes lost (in sweat) during rigorous athletic competitions. The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice.

University of Florida football player Chip Hinton testing out Gatorade in 1965, pictured next to one of its inventors, Robert Cade

Ancient Salt Trade"

In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its rights, since they were working under a federal government grant that provided stipends at the time. The University of Florida also claimed partial rights ownership, which was brought to resolution in 1973 in the form of a settlement awarding the university with a 20 percent share of Gatorade royalties totaling $100 million as of 2004. Gatorade is now own by PepsiCo and within the USA accounts for 75% of sports drinks.

3

sal-, sali- +! (Latin: salt)!
• • •
Salad Originally, a "salted" dish. The Romans were fond of dishes of assorted raw vegetables with a dressing, and

You May Also Find These Documents Helpful

  • Good Essays

    Food Dyes Lab

    • 671 Words
    • 3 Pages

    To identify the dyes present in the Gatorade, a test was performed with the spectrometer. The first step was to set-up the spectrometer and calibrate it using a sample of pure DI water. Following this a cuvette was partially filled with a sample of Gatorade and inserted into the spectrometer to be tested. The points of highest absorption were determined to indicate the presence of red and blue dyes.…

    • 671 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Saline Salt Company

    • 663 Words
    • 3 Pages

    “Although the material held in solution by the water of the Gulf of Mexico is not found in combination as salts, such as produced on evaporation, but rather in the form of ions, the basic elements and the acid radicals being separated, nevertheless it is customary and convenient to consider them as combined into the form of salts. Among these, common salt, or sodium chloride, makes up the bulk of the material, being nearly 78 percent of the total mass of salt, or over 27 mille (thousand) of the salinity (which is taken as 35 in round numbers). In the accompanying table the composition of sea water salts is given in the form of such combinations, together with the permillage of each in normal seawater, and the number of short tons in a cubic mile of sea water.”…

    • 663 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Gatorade is the manufacturer of sports-themed beverages and food products, built mainly around its signature line of sports drinks. Gatorade is currently manufactured in over 80 countries. Does anybody know how Gatorade’s name originated? Gatorade was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous sport activities. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category. I will be analysing the changes over time in Gatorade’s TV advertising. I will also note similarities and common trends seen over 40 years of Gatorade…

    • 1255 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The concentration of sugars in two well-known sports drinks, Powerade and Gatorade, were determined by monitoring an enzyme-catalysed reaction sequence involving the appearance of NADPH. Sucrose and glucose concentrations were calculated from the concentration of NADPH formed by the reaction of glucose-6-phosphate and NADP+. Spectrophotometric absorbance readings were taken at 340nm, this is because NADPH absorbs strongly at this wavelength, whilst NADP+ does not (1015MSC, 2010). The concentration of glucose and sucrose in Powerade was found to be 0.43g/100mL and 7.36g/100mL, whereas the concentration of glucose and sucrose in Gatorade was found to be 0.94g/100mL and 7.09g/100mL respectively.…

    • 2110 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Saline Salt

    • 594 Words
    • 3 Pages

    “Although the material held in solution by the water of the Gulf of Mexico is not found in combination as salts, such as produced on evaporation, but rather in the form of ions, the basic elements and the acid radicals being separated, nevertheless it is customary and convenient to consider them as combined into the form of salts. Among these, common salt, or sodium chloride, makes up the bulk of the material, being nearly 78 percent of the total mass of salt, or over 27 mille (thousand) of the salinity (which is taken as 35 in round numbers). In the accompanying table the composition of sea water salts is given in the form of such combinations, together with the permillage of each in normal seawater, and the number of short tons in a cubic mile of sea water.”…

    • 594 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Robert Cade from the University of Florida in 1965. He had discovered that the athletes of a losing team were weak because of two main things that were not being replaced because of sweat, electrolytes and fluids. (Note 1.) Electrolytes help your brain control your muscles and body fluids, and when the main electrolytes are lost with the sweat, it delays communication. (Note 2) In a Gatorade Thirst Quencher there is 160 mg Sodium/ 45 mg Potassium to replace the sodium and potassium that has been lost. It also contains 21g of carbs, with 80 calories. (Note 7) When doing any type of physical activity, it is important to make sure that you are hydrated. You want to avoid nausea, fatigueness, dizziness, etc. (Note…

    • 440 Words
    • 2 Pages
    Good Essays
  • Good Essays

    SALT questions

    • 2774 Words
    • 9 Pages

    i. Romans: Romans considered “common salt” a right and used it for cooking in both plebian and patrician cuisine. Salt trade was a prominent way of making money and soldiers were often paid in salt. A tightly controlled monopoly on salt contributed to military funds.…

    • 2774 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Golf and Gatorade

    • 1022 Words
    • 5 Pages

    Forty-five years have passed since the creation of this ultimate athletic drink, and Gatorade still continues to flourish. The product itself has a legendary story behind it. Many say that the University of Florida first noticed that all of their athletes could not perform to their highest skill level due to dehydration. Both professors and coaches decided to come together and find a solution to this problem. After multiple trial and error labs were performed, they finally broke through with an unbelievable item. They found something that would do more than just replenish fluids. It supplied the body with a plentiful amount of electrolytes, a task that water cannot complete (Gatorade History). With electrolytes, this beverage provided the Florida Gator football players with both energy and awareness to perform at their peak. This break-through proves to be one of the largest in sports technology today.…

    • 1022 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The purpose of this Lab is to use spectroscopy create graph to determine the concentration of dye in a sport drink, by creating series of standard dilutions of an FD&C Blue 1 Stock solution and measuring the percent transmittance of each dilutions. Results in each dilutions will be use, to determine the linear function among various functions (T, T%, log T, - logT) For a Beer’s law calibration curve. The produce provides a model for guided-inquiry analysis of the concentration of food dye(s) in sports drinks and other consumer beverages.…

    • 1018 Words
    • 8 Pages
    Good Essays
  • Better Essays

    Marketing Plan: Phase Iii

    • 2489 Words
    • 10 Pages

    A clear vision and strategy has been developed for Gatorade’s new energy drink the Drive Energy Drink. With that said, the next step to developing the product is to determine the attributes, the product life cycle, and positioning and price strategy of the product. Knowing the right look and feel of the drink can increase sales and use of the product. How will the product be introduced to the consumers? How long will the product last on the market until new ideas will need to be developed? What position will the drink have in the market and how will it differentiate among its competitors? What prices will the product be sold at to withstand alleviation from the market? These are all questions that must be answered and properly addressed prior to the development of the Drive Energy Drink. Throughout this paper, Learning Team A will comment and strategize the next steps in developing the Drive Energy Drink…

    • 2489 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Deep in Florida Gator country dehydration was a major problem. The University started to research on an "alternative to water" and Gatorade was created by Dr. Robert Cade and Dr. Dana Shires in 1966 at the University of Florida and named Gatorade after the University's football team, the gators. A year later after Dr. Cade made an agreement with Stokely-Van Camp to market Gatorade, which he already patented. The Florida Gators used it in 1967 for the first time. It was also the first time they won the Orange Bowl title beating Georgia Tech. During an interview with the Georgia Tech head coach a reporter asked why they lost. The head coach replied "Because we did not have Gatorade on our sidelines." In 1969 the Kansas City Chiefs used the sports drink an attribute their Super Bowl victory that year to Gatorade. Only one year after its commercial introduction, Gatorade reformulated its recipe due to the Food and Drug Administration banned Sodium Cyclamate, which is a sweetener, according to Gatorade.com, last accessed on October 9, 2005. The Quaker Oats company bought Stokely Van-Camp in 1983 and licensed marketing rights to Pepsi co. until 2001 when Pepsi Co. bought the Quaker Oats Company, according to wikipedia.com, last accessed on October 9th, 2005. Ever since Gatorade has been marketed using athletes who have testimonials of how the drink has helped them.…

    • 885 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ergogenic Aids

    • 507 Words
    • 2 Pages

    Experience: Growing up, my parents would buy me Gatorade to drink during and after my sports games. Gatorade was also consumed by my friends and seen heavily in sports advertisements.…

    • 507 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Snapple Case Study

    • 421 Words
    • 2 Pages

    Because Quaker believed that there were two million points of availability for soft drinks in United States and Gatorade was represented in 200000. Also, Quaker had the vision to become very large beverage company.…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ertem, M. et al. (2001) Salt in Turkey. [e-book] 17th International Mining Congress and Exhibition of Turkey. . http://www.maden.org.tr/resimler/ekler/850c535b6b72487_ek.pdf.…

    • 2144 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Morton Salt

    • 363 Words
    • 2 Pages

    “No one knows Salt like we do”. Morton Salt generates a never-ending supply of new products in covering all possibilities where salt can be used and is not focusing on only one type of salt e.g. Culinary Salt. During over 160 year’s history, Morton Salt never stopped developing new salt products and finding new niche markets. Salt is not seen as a mundane product that is only used to salt e.g. food but even more as science. Morton Salt is presenting on his website how various salt can be, offers many interesting facts about salt in general and why it is the best decision to buy “Morton Salt”.…

    • 363 Words
    • 2 Pages
    Good Essays