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Level 1: Low Identification In Sports

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Level 1: Low Identification In Sports
Level 1: Low Identification
Fans that are characterized as low in identification may be attracted to the sport/team purely by the entertainment value of the product. It’s a relatively passive long-term relationship with low on emotion, low on involvement but a definite relationship exists.

Level 2: Medium Identification
This refers to an association with a sport or team that is based upon some attributes or elements found to be attractive. The level of identification for this fan base can be associated with social factors, team performance or player personality.
I feel like I am apart of this fan identification for most sports. Its not that I have favorite teams rather I have favorite players, so if they do happen to get traded or re-signed
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