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Li & Fung

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Li & Fung
Universidad Rafael Landívar Facultad de Ingeniería Seminario de Administración Industrial Sección 1 Grupo 2 Caso # 2 “Li & Fung, Internet Issues” Freddy Reyes 12191-03 Carlos García 11013-05 Wendy Meneses 11129-05 Carlos Lima 11881-05 Rodrigo Castellanos 12006-00 Juan Carlos Soto 10999-05 Guatemala, 27 de septiembre de 2009 5. Propuestas de Solución “Desarrollo de un nuevo portal B2B que permitiera liderar a la industria en Tecnología y modernizar a la empresa para afrontar mejor retos futuros.” 5.3. Evaluación de Alternativas Incursionar en Internet con un Portal_ B2B_ Ventajas Desventajas _Enfocarse a PYMES con el portal B2B_ Ventajas Consolidar los pedidos pequeños para ejecutar una Economía de Escala Desventajas _Realizar un Venture con compañía “Start-up”_ Ventajas Desventajas Compartir beneficios del negocio. Ventajas Desventajas Eliminar a intermediarios y cambiar la forma como se desarrollaba esta rama del negocio _Centro _de Operaciones en San Francisco Ventajas Desventajas 5.4. Toma de Decisión Todas las estrategias fueron implementadas. Se tomo una decisión sobre la estrategia de e-commerce, esta debía desarrollarse internamente y no subcontratarla Análisis convencional del mercado, para poder segmentar y definir mercado meta. Captación de $200 millones de capital por medio de colocación de 60 millones de acciones a través de Goldman Sachs Establecer mecanismos para asegurar la calidad y la solidez de las relaciones con los clientes bajo el nuevo esquema Reubicación del centro de operaciones de San Francisco. *5.6. *Recomendaciones Falta un poco de información sobre como determinaron su mercado objetivo para lifung.com 6.
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