Lil Caesar's SWOT Analysis
SWOT Analysis: Group 5 In 1959, the Ilitch Family of Michigan started the famous American carry-out restaurant pizza franchise Little Caesars. Yet critics all over the nation thought a restaurant with no tables or chairs would inevitably fail. By 1969, Little Caesars’ restaurants became an international chain. Soon after, and to most people’s surprise, it became the largest carry-out chain worldwide with 65 locations between the United States and Canada alone. The delicious pizza was and continues to be generally located in military bases, university campuses, sports’ venues, and within the entertainment industry. By 2013, “Nation’s Restaurant News (NRN), in its 40th annual Top 100 Ranking by size of USA food service chains, revised some sales numbers from 2011 and 2010” and nominated Little Caesars as the number three Pizza chain, trailing only Pizza Hut and Dominoes ("Little Caesars Rises to No. 3 Pizza Chain”). Little Caesars promotes and promises to “continue to innovate to provide more value to more people” by providing “business opportunities for entrepreneurs, new stores across the world, tasty and convenient new products and marketing” that will delight costumers and business seekers ("Our Story | Little Caesars Pizza").
Strengths
Little Caesars is a prominent pizza franchise and force to be reckoned with in the fast-food industry. One of the main reasons they achieved notoriety is because of their logo and brand name. The logo represents a man smiling and eating a piece of pizza, suggesting that the type of pizza he has decided to eat is tasty. Furthermore, the brand name has become a household name nationally as well as internationally. In turn, this makes the company a great adversary towards the other pizza franchises such Pizza Hut, Dominoes, and Papa Johns. According to reports, Little Caesars has maintained the recognition of being the “largest carry out pizza chain in the world” (Our Story | Little Caesars Pizza). Additionally, their
Strengths
Little Caesars is a prominent pizza franchise and force to be reckoned with in the fast-food industry. One of the main reasons they achieved notoriety is because of their logo and brand name. The logo represents a man smiling and eating a piece of pizza, suggesting that the type of pizza he has decided to eat is tasty. Furthermore, the brand name has become a household name nationally as well as internationally. In turn, this makes the company a great adversary towards the other pizza franchises such Pizza Hut, Dominoes, and Papa Johns. According to reports, Little Caesars has maintained the recognition of being the “largest carry out pizza chain in the world” (Our Story | Little Caesars Pizza). Additionally, their
Cited: Sherrod, Jean. "Little Caesars Responds." The Mathematics Teacher 87.6 (1994): 474. Web