Cole Swot Analysis
Who are the major competitors to Coles and how are the competitors positioned relative to Coles?
Major Competitors:
· Woolworths
· Franklins
· David Holdings
· QIW
· Jewel
· Composite Buyers
SALES ($m) MARKET SHARE%
Company 85/86 86/87 87/88 85/86 86/87 87/88
Coles Myer 4370 4606 5055 26.3 25.5 26.4
Woolworths 4827 5468 5717 29.1 30.3 29.9
Franklins 815 1250 1675 4.9 6.9 8.7
Davids Holdings 1200 2200 2200 7.2 12.2 11.5
QIW Na 362 362 0.0 2.0 1.9
Jewel 140 400 550 0.8 2.2 2.9
Composite Buyer 230 383 937 1.4 2.1 4.9
Total for above 11582 14669 16496 69.8 81.3 86.1
All Aust. Grocer 16585 18034 19152 100.0 100.0 100.0
The four major Supermarket operators were Coles Myer, Woolworths, Franklins, and Jewel. Based …show more content…
· Catering for local interest by providing products that suited ethnic food lovers
· Setting up stores with no shelves distributed standard ordering forms to households the shoppers selected items and quantities from the catalogues and dropped the shopping list into the store on the way to work
· Orders entered on a computer terminal at the store and transmitted to the warehouse for picking. Packed goods were then delivered to the store ready to be picked up by the customer later in the day.
· Installed EDIs that potentially replaced the traditional paper-based orders, invoices and credit notes. EDI's promised significant saving both as an operations and management tool.
· Developing a 2 layer controlled atmosphere packaging technique to keep meat and fish in prime condition for up to 12 days under chill. This would result in lower packaging costs and uniform quality control
· New disposable plastic food containers were also developed to withstand heat in the microwave and conventional ovens and were ideal for ready to cook food packaging.
Weaknesses:
· Failure to achieve sales goals in an extremely flat retail
Major Competitors:
· Woolworths
· Franklins
· David Holdings
· QIW
· Jewel
· Composite Buyers
SALES ($m) MARKET SHARE%
Company 85/86 86/87 87/88 85/86 86/87 87/88
Coles Myer 4370 4606 5055 26.3 25.5 26.4
Woolworths 4827 5468 5717 29.1 30.3 29.9
Franklins 815 1250 1675 4.9 6.9 8.7
Davids Holdings 1200 2200 2200 7.2 12.2 11.5
QIW Na 362 362 0.0 2.0 1.9
Jewel 140 400 550 0.8 2.2 2.9
Composite Buyer 230 383 937 1.4 2.1 4.9
Total for above 11582 14669 16496 69.8 81.3 86.1
All Aust. Grocer 16585 18034 19152 100.0 100.0 100.0
The four major Supermarket operators were Coles Myer, Woolworths, Franklins, and Jewel. Based …show more content…
· Catering for local interest by providing products that suited ethnic food lovers
· Setting up stores with no shelves distributed standard ordering forms to households the shoppers selected items and quantities from the catalogues and dropped the shopping list into the store on the way to work
· Orders entered on a computer terminal at the store and transmitted to the warehouse for picking. Packed goods were then delivered to the store ready to be picked up by the customer later in the day.
· Installed EDIs that potentially replaced the traditional paper-based orders, invoices and credit notes. EDI's promised significant saving both as an operations and management tool.
· Developing a 2 layer controlled atmosphere packaging technique to keep meat and fish in prime condition for up to 12 days under chill. This would result in lower packaging costs and uniform quality control
· New disposable plastic food containers were also developed to withstand heat in the microwave and conventional ovens and were ideal for ready to cook food packaging.
Weaknesses:
· Failure to achieve sales goals in an extremely flat retail