Lincoln Electric Expansion To India 2 
Lincoln Electric expansion to India
Name
Institution Affiliation
Date
Market entry strategy involves the essential requirement for a company to get into international level. The need of involving other companies whereby two companies join together is referred to as joint venture entry. They get into a similar market and make the same production with the aim of sharing risk and at the same time they share the profit according to their terms of agreement (Kretzberg, 2007). Therefore, Lincoln Electric Company has a chance to join with other company to venture in the Indian market.
Through the joint venture strategy in Indian market, Lincoln Electric has a chance of attracting wider market share in the region. The major consideration is done through extensive study of the market situation through various considerations. Market environment has a wide consideration depending on the factors such as political, social and economic integration. The basic considerations that Lincoln Company has to consider are directed in achievement in the market increase (Hastings, 1995). Concerning the Indian market structure, introduction of welding company is essential in reference to the technological improvement. The factors concerning the technology in the region, it covers the different aspects especially in developing market.
While considering joint venture strategy in international market, the major considerations are made depending on business environment. This involves political, economic and social culture of the region.
External environment
Political status of the region helps in decision making regarding international marketing and business establishment. The major factors are on the risks that are involved while setting the business and the response from the market. The references are done in respect to the intention of the company and the level of investment (North & Trabajo, 1997). Lincoln Electric has a high chance of introducing its operation at Indian
Name
Institution Affiliation
Date
Market entry strategy involves the essential requirement for a company to get into international level. The need of involving other companies whereby two companies join together is referred to as joint venture entry. They get into a similar market and make the same production with the aim of sharing risk and at the same time they share the profit according to their terms of agreement (Kretzberg, 2007). Therefore, Lincoln Electric Company has a chance to join with other company to venture in the Indian market.
Through the joint venture strategy in Indian market, Lincoln Electric has a chance of attracting wider market share in the region. The major consideration is done through extensive study of the market situation through various considerations. Market environment has a wide consideration depending on the factors such as political, social and economic integration. The basic considerations that Lincoln Company has to consider are directed in achievement in the market increase (Hastings, 1995). Concerning the Indian market structure, introduction of welding company is essential in reference to the technological improvement. The factors concerning the technology in the region, it covers the different aspects especially in developing market.
While considering joint venture strategy in international market, the major considerations are made depending on business environment. This involves political, economic and social culture of the region.
External environment
Political status of the region helps in decision making regarding international marketing and business establishment. The major factors are on the risks that are involved while setting the business and the response from the market. The references are done in respect to the intention of the company and the level of investment (North & Trabajo, 1997). Lincoln Electric has a high chance of introducing its operation at Indian
References: CHADWICK, R. ( 2002). Business and economics. London: Routledge. COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann. DAFT, R. L. ( 2001). Organization theory and design. Cincinnati, Ohio: South-Western College Pub. FRATIANNI, M. (2006). Regional economic integration. Amsterdam ; Boston : Elsevier JAI. HAFFORD-LETCHFIELD, T. (2010). Social care management, strategy and business planning. London ; Philadelphia: Jessica Kingsley Publishers. HASTINGS, D. F. (1995). The Lincoln Electric Company: the actual is limited-- the possible is immense. New York, Newcomen Society of the United States. KRETZBERG, A. (2007). Market entry strategies for emerging economies. Frankfurt am Main, Peter Lang KUADA, J MAJUMDAR, M. A., & SAAD, M. (2005). Transition and development in Algeria : economic, social and cultural challenges. Bristol: Intellect. MCCLAVE, J. T., & BENSON, P. G. (1988). Statistics for business and economics. San Francisco: Dellen Pub. Co. MILES, J. A. ( 2014). New directions in management and organization theory. Newcastle upon Tyne: Cambridge Scholars Publishing. NORTH, K., & TRABAJO., O. I. (1997). Environmental business management : an introduction. Geneva: International Labour Office. ROBERT FRENCH, M., & VINCE, R. ( 1999). Group relations, management, and organization. New York: Oxford University Press. THEOBALD, R. H. (2008). Environmental management. New York: Nova Science Publishers. TOMPKINS, J. (2005). Organization theory and public management. Belmont, CA: Wadsworth, Cengage Learning. TSOUKAS, H., & CHIA, R. C. ( 2011). Philosophy and organization theory. Bingley, UK: Emerald.