Linde Bangladesh
Executive Summary
Linde Bangladesh Limited (formerly BOC Bangladesh Limited) a multinational organization that has been present in the country for nearly 60 years with continuous expansion in operations and business, providing global solutions with a local outlook. With a modest appearance at the beginning, all the products of Linde Bangladesh Limited are now part and parcel of all the industrial and economic activities of the country. The selected topic of this internship report is “A Comprehensive Study on the Distribution Channel of the Welding Business of Linde Bangladesh Limited.”
First part of the report talks about the organization; its nature as well as other introductory element of the company .Second part of the report covers the introduction of the project along with the project’s objectives, scope, statement of the problems etc.
The next part strives to discuss about the Welding Business of Linde Bangladesh as well as the Distribution department of the welding business with its major functions.Linde Bangladesh is a leading manufacturer of welding electrodes and provides one stop solution for cutting and joining through countrywide distribution network. Countrywide the company has 18 sales centre based at different locations to serve more than 800 dealers. Country as a whole is demarcated into five region & each region consists of four territories. To operate the whole distribution process Linde Bangladesh has one Sales manager for each region who looks after the overall distribution process of the territories under that particular region. However one CRO (Customer relationship officer) and one CSA (Customer relationship assistant) are assigned for each territory. They usually use pick up to deliver their products. Some report about vehicles movements, amount of products carried per day, maps illustrates how Linde Bangladesh is utilizing their distribution resources.
The focused area of this report is Khulna, so I
Linde Bangladesh Limited (formerly BOC Bangladesh Limited) a multinational organization that has been present in the country for nearly 60 years with continuous expansion in operations and business, providing global solutions with a local outlook. With a modest appearance at the beginning, all the products of Linde Bangladesh Limited are now part and parcel of all the industrial and economic activities of the country. The selected topic of this internship report is “A Comprehensive Study on the Distribution Channel of the Welding Business of Linde Bangladesh Limited.”
First part of the report talks about the organization; its nature as well as other introductory element of the company .Second part of the report covers the introduction of the project along with the project’s objectives, scope, statement of the problems etc.
The next part strives to discuss about the Welding Business of Linde Bangladesh as well as the Distribution department of the welding business with its major functions.Linde Bangladesh is a leading manufacturer of welding electrodes and provides one stop solution for cutting and joining through countrywide distribution network. Countrywide the company has 18 sales centre based at different locations to serve more than 800 dealers. Country as a whole is demarcated into five region & each region consists of four territories. To operate the whole distribution process Linde Bangladesh has one Sales manager for each region who looks after the overall distribution process of the territories under that particular region. However one CRO (Customer relationship officer) and one CSA (Customer relationship assistant) are assigned for each territory. They usually use pick up to deliver their products. Some report about vehicles movements, amount of products carried per day, maps illustrates how Linde Bangladesh is utilizing their distribution resources.
The focused area of this report is Khulna, so I
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