If you own or are thinking to own a business online or offline, I suggest you read along. This is something that interests you. If you are not using the principles of "List Building", you are making your business a lot harder than what it should be.
If you have or haven't heard of this term, I will tell you exactly in the following paragraphs.
The first thing I did was to jump into Google and make a search on "List Building Definition". However, not to my surprise, nothing relevant came up!
Seriously, I couldn't believe it! A key process, probably the only process that matters the most when it comes to online marketing does not have a clear definition. It is pretty much named everywhere amongst …show more content…
Somehow, I got a definition from Wikipedia. Although it is not a reliable source, Wikipedia is a good starting point. Here's what I found:
"(List builder) A list builder, also known as a dual list, dual list box, disjoint list box, list shuttle, shuttle, swap list and two sided multi-select is a graphical user interface element in which a user can select a set of text values by moving values between two list boxes... " (You can read the rest if you want on Wikipedia? HINT: This is not List Building)
Well, I wasn't any closer to getting the definition that I needed, but on this same search I found an article from Derek Halpern that definitely helps on understanding why everyone must do it. The article basically tells you that if you are not doing list building, you are an idiot. By the end of this article, you can draw your own conclusion about this statement.
It also somewhat told me what to do but it didn't tell me what List Building really is, so I decided to explain it myself. To make it very clear, let's dissect the concept in two parts: List and Building. …show more content…
You can start enjoying more free time to focus on other parts of your business instead of doing the hard sell and chasing customers.
How to Get Started on List Building
Start from day one. However, if you have been online or you have an online business and you have not yet started, you don't need to worry. You can start in a matter of minutes. All you need is to understand the system required to do this.
To build your list, you simply need an Email Autoresponder service.
As I mentioned before, the emails are captured in a list using a form. Once captured, they are stored in a database from which you will be able to send emails with a few clicks.
An email autoresponder service will provide you all the necessary tools to create and maintain your list, form creation, email list storage, and send emails at any time to all your contacts.
There are multiple service providers out there that provide a similar service. The difference normally comes down to the cost and possible integrations that you would want to use.
I personally use Aweber. This autoresponder provides satisfying service and tools. It is very easy to integrate with your website and other