Local Motor
Local Motor
Input from potential customers and car enthusiasts
Community-help-> select the model to produce
Create ideation contest
Existing customer to bring new customer
Involve customers to cars production->Customer assembles parts-> 60 hours of assembling- microfactory(local)
Good ?
Yes.
Big players are bankrupt
American market is moving to full-design and attentative
No mass production->$50k (experimental)
Are the designer customers?
Are car enthusiasts customers?
Do-it –yourself who might be customers
Ideal business model:
Design (competition)-> online enthusiasts (critique/ votes, design willingness) ->customer (get money here and pose sales if possible
For design: perfect competition
Perfect information
Best designs
For online enthusiasts:
Best design/constraints
Best design-> Customers want
For customer
Best design is exactly what the customers want
Sold and make money
True model:
Transaction cost:
Designers are cars enthusiasts so that is may not entirely fair
It is hard to recruit designers
Increase Price Money for competition
Explicit incentive
Designers IP (intellectual patent)
Final decision may not what the customer wants
What design is actually manufacturable
Ensure suppliers? And service?
MY:,
1. The designers are mostly the car enthusiasts while the customer may not, and we cannot guarantee that what the designer create is exactly the customer want.
2. The factor of the manufacture availability should be taken into consideration when deciding which design should be manufactured.
3. The intellectual patent of the designer. How we should protect their IP?
4. It is hard to recruit car designers
5. The service supplied to the customer
Make sure the vote is fair. If it matches what the customers want
Designers may not afford to buy a car
A way to make designer a customer?
Input from potential customers and car enthusiasts
Community-help-> select the model to produce
Create ideation contest
Existing customer to bring new customer
Involve customers to cars production->Customer assembles parts-> 60 hours of assembling- microfactory(local)
Good ?
Yes.
Big players are bankrupt
American market is moving to full-design and attentative
No mass production->$50k (experimental)
Are the designer customers?
Are car enthusiasts customers?
Do-it –yourself who might be customers
Ideal business model:
Design (competition)-> online enthusiasts (critique/ votes, design willingness) ->customer (get money here and pose sales if possible
For design: perfect competition
Perfect information
Best designs
For online enthusiasts:
Best design/constraints
Best design-> Customers want
For customer
Best design is exactly what the customers want
Sold and make money
True model:
Transaction cost:
Designers are cars enthusiasts so that is may not entirely fair
It is hard to recruit designers
Increase Price Money for competition
Explicit incentive
Designers IP (intellectual patent)
Final decision may not what the customer wants
What design is actually manufacturable
Ensure suppliers? And service?
MY:,
1. The designers are mostly the car enthusiasts while the customer may not, and we cannot guarantee that what the designer create is exactly the customer want.
2. The factor of the manufacture availability should be taken into consideration when deciding which design should be manufactured.
3. The intellectual patent of the designer. How we should protect their IP?
4. It is hard to recruit car designers
5. The service supplied to the customer
Make sure the vote is fair. If it matches what the customers want
Designers may not afford to buy a car
A way to make designer a customer?