New Product Launch Marketing Plan, Part III: Situational Analysis
New Product Launch Marketing Plan, Part III
MKT/571
June 9, 2014
New Product Launch Marketing Plan, Part III
Executive Summary Stefani-
Introduction Stefani-
Situational Analysis Tamika- At “After Thought Auto” it is our goal to provide extraordinary customer service while providing exceptional window tinting product. We strive to ensure that every time a driver gets behind the wheel of their automobile they feel the best comfort possible. Window tinting allows the opportunity to preserve the exterior of your vehicle and protect the driver from harmful rays of the sun. Window tinting also adds value to your vehicle. Our window tinting is offered in a variety of colors and shades to satisfy any customer. Because of the sweltering heat of summer, “After Thought Auto” plans to enter the window tinting …show more content…
We will also offer discounted service to consumers who currently own or financing their vehicle. The first marketing strategy will be a coupon marketing strategy. We will contract with the auto dealership to offer potential new car buyer a discounted coupon for choosing “After Thought Auto” for their window tinting needs. The second strategy will be in house marketing which will feature advertising on internet, media and print. “After Thought Auto” has the potential to be a leader in the market because their technicians are mobile and therefore the overhead for the company is low. Mobility allows our technician to travel to customer’s jobsite or home to do installation therefore eliminating the need for customers to sit at a shop for long periods of time. We feel this option will allow the
MKT/571
June 9, 2014
New Product Launch Marketing Plan, Part III
Executive Summary Stefani-
Introduction Stefani-
Situational Analysis Tamika- At “After Thought Auto” it is our goal to provide extraordinary customer service while providing exceptional window tinting product. We strive to ensure that every time a driver gets behind the wheel of their automobile they feel the best comfort possible. Window tinting allows the opportunity to preserve the exterior of your vehicle and protect the driver from harmful rays of the sun. Window tinting also adds value to your vehicle. Our window tinting is offered in a variety of colors and shades to satisfy any customer. Because of the sweltering heat of summer, “After Thought Auto” plans to enter the window tinting …show more content…
We will also offer discounted service to consumers who currently own or financing their vehicle. The first marketing strategy will be a coupon marketing strategy. We will contract with the auto dealership to offer potential new car buyer a discounted coupon for choosing “After Thought Auto” for their window tinting needs. The second strategy will be in house marketing which will feature advertising on internet, media and print. “After Thought Auto” has the potential to be a leader in the market because their technicians are mobile and therefore the overhead for the company is low. Mobility allows our technician to travel to customer’s jobsite or home to do installation therefore eliminating the need for customers to sit at a shop for long periods of time. We feel this option will allow the