Market Research Report of the Volkswagen Golf Vi.
Marketing Home assignment
Market research
Market research report of the Volkswagen Golf VI.
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Table of contents
Table of contents 2 Introduction 3 Market research 4 Defining the problem and research objectives 4 Developing the research plan for collecting information 5 Implementing the plan, collecting and analyzing data 7 Interpreting and reporting the findings 8 Conclusion what the market research tell us 8 The application part of the Market Research 9 Application the theory part for this situation 9 Analyzing and reporting the findings 11 Conclusion 13 References 14 [pic] 15
Introduction
Our company, Car Market Research Ltd. is a market research company. This company was founded four years ago in Budapest. The main objectives of this firm are to make well designed and understandable market researches for car distributors like Toyota, BMW and Mercedes. In the past we have received several orders form this companies to make a market research about their products.
Our new customer is the Volkswagen AG Germany, who asked us to create a market research for their new car model, which is the Golf VI. They would like to lunch this car on the Hungarian market in 2007.
“Volkswagen AG, or VW, is an automobile manufacturer based in Wolfsburg, Germany. It forms the core of Volkswagen Group, one of the world 's four largest car producers.
In Western Europe, the largest car market in the world, nearly every fifth new car (18.9 percent) comes from the Volkswagen Group.”(www.wikipedia.org)
The Group operates 44 production plants in eleven European countries and a further seven countries in the Americas, Asia and Africa. Around the world, nearly 345,000 employees produce over 21,500 vehicles or are involved in vehicle-related services on every working day. The Volkswagen Group sells its vehicles in more than 150 countries.
One of these countries is Hungary. From past market researches they expect better selling
Market research
Market research report of the Volkswagen Golf VI.
[pic]
Table of contents
Table of contents 2 Introduction 3 Market research 4 Defining the problem and research objectives 4 Developing the research plan for collecting information 5 Implementing the plan, collecting and analyzing data 7 Interpreting and reporting the findings 8 Conclusion what the market research tell us 8 The application part of the Market Research 9 Application the theory part for this situation 9 Analyzing and reporting the findings 11 Conclusion 13 References 14 [pic] 15
Introduction
Our company, Car Market Research Ltd. is a market research company. This company was founded four years ago in Budapest. The main objectives of this firm are to make well designed and understandable market researches for car distributors like Toyota, BMW and Mercedes. In the past we have received several orders form this companies to make a market research about their products.
Our new customer is the Volkswagen AG Germany, who asked us to create a market research for their new car model, which is the Golf VI. They would like to lunch this car on the Hungarian market in 2007.
“Volkswagen AG, or VW, is an automobile manufacturer based in Wolfsburg, Germany. It forms the core of Volkswagen Group, one of the world 's four largest car producers.
In Western Europe, the largest car market in the world, nearly every fifth new car (18.9 percent) comes from the Volkswagen Group.”(www.wikipedia.org)
The Group operates 44 production plants in eleven European countries and a further seven countries in the Americas, Asia and Africa. Around the world, nearly 345,000 employees produce over 21,500 vehicles or are involved in vehicle-related services on every working day. The Volkswagen Group sells its vehicles in more than 150 countries.
One of these countries is Hungary. From past market researches they expect better selling