Product Launch Plan
Product Launch Plan
Kequa Jones, Jannie Mcneil, Farhan Chowdhury, Francisco Cappas
MKT/TM571
July 11, 2011
Evan Barnet
Product Launch Plan
This paper will discuss the product launch of the iCloud product. The product launch plan will include the product description, positioning, targeting, market needs, market growth and potential, SWOT analysis, competition, marketing objectives and strategies, pricing, market communication, distribution strategy, budget and analysis of the role of ethics and social responsibility.
Product Description
Apple CEO Steve Jobs unveiled several new Apple services, including iCloud that underscore a major shift taking place in the tech world as users ' information moves from gadgets to the cloud, where it is stored on remote servers and accessible from any device with an Internet connection (Huffpost Tech, 2011). iCloud is more than a hard drive in the sky. It is the effortless way to access just about everything on all apple devices. Apple iCloud makes the content accessible from devices like iPad, iPhone, iPod touch, Mac, or PC. It gives the consumer instant access to music, apps, latest photos, and more. It keeps email, contacts, and calendars up to date across all the devices. No syncing required. No management required. In fact, no anything required. iCloud does it all for the consumer. iCloud automatically provides 5GB of free storage. This space is sufficient for users. Purchased music, apps, and books, as well as Photo Stream, do not count against the free storage. That leaves mail, documents, Camera Roll, account information, settings, and other app data. These elements do not take much space, so 5GB space is more than enough (Apple Inc iCloud, 2011).
Product Positioning
Marketers choose a positioning strategy to manage product positioning. Pricing, promotion, channels of distribution, and advertising all are done such a way so it maximizes the strength chosen positioning strategy (Jackson, March 02, 2007).
One way of
Kequa Jones, Jannie Mcneil, Farhan Chowdhury, Francisco Cappas
MKT/TM571
July 11, 2011
Evan Barnet
Product Launch Plan
This paper will discuss the product launch of the iCloud product. The product launch plan will include the product description, positioning, targeting, market needs, market growth and potential, SWOT analysis, competition, marketing objectives and strategies, pricing, market communication, distribution strategy, budget and analysis of the role of ethics and social responsibility.
Product Description
Apple CEO Steve Jobs unveiled several new Apple services, including iCloud that underscore a major shift taking place in the tech world as users ' information moves from gadgets to the cloud, where it is stored on remote servers and accessible from any device with an Internet connection (Huffpost Tech, 2011). iCloud is more than a hard drive in the sky. It is the effortless way to access just about everything on all apple devices. Apple iCloud makes the content accessible from devices like iPad, iPhone, iPod touch, Mac, or PC. It gives the consumer instant access to music, apps, latest photos, and more. It keeps email, contacts, and calendars up to date across all the devices. No syncing required. No management required. In fact, no anything required. iCloud does it all for the consumer. iCloud automatically provides 5GB of free storage. This space is sufficient for users. Purchased music, apps, and books, as well as Photo Stream, do not count against the free storage. That leaves mail, documents, Camera Roll, account information, settings, and other app data. These elements do not take much space, so 5GB space is more than enough (Apple Inc iCloud, 2011).
Product Positioning
Marketers choose a positioning strategy to manage product positioning. Pricing, promotion, channels of distribution, and advertising all are done such a way so it maximizes the strength chosen positioning strategy (Jackson, March 02, 2007).
One way of
References: Huffpost Tech. (2011). Apple Announces iCloud, iTunes Match At WWDC 2011. Retrieved from http://www.huffingtonpost.com/2011/06/06/apple-announces-icloud-wwdc-2011_n_871885.html Apple inc iCloud Jackson, J. B. (March 02, 2007). Product Positioning Strategies. Retrieved from http://ezinearticles.com/?Product-Positioning-Strategies&id=474245 Bhasin, H Podmoroff, D. (Jan 17, 2006). Product Strategy, Research and Development. Retrieved from http://www.247advisor.com/artman/publish/printer_finding-niche-product-positioning.html Dilger, D Worthington, D. ( June 15, 2011 ). Will Apple’s iCloud Forecast Include the Business Market?. Retrieved from http://technologizer.com/2011/06/15/will-apples-icloud-forecast-include-the-business-market/ Marketing Teacher Ltd Krause, K. (2011). . Retrieved from http://phandroid.com/2011/06/06/google-music-sees-new-competitor-in-apples-icloud/ Gupta, P