Lola's Presence Executive Summary
Our Philosophy
Lola’s Presence is a luxurious sleepwear brand located in New York City. We believe that sleepwear can be glamourous and can also be used as a daytime outfit for a leisure day at home. We create comfortable clothing that accentuates the woman’s figure. Our purpose is to bring out the elegance and confidence within every woman.
“Lola’s Presence is unforgettable.”
Target Market
Our woman is fashion forward and makes sure to go to bed and wake up in style. She is a millennial between 20 to 30 years of age and is in the upper class. She is passionate about what she does and is a natural born leader. She sometimes works from home. However, she has a balance social and work life.
Sales Strategy
We are both a brick and mortar
Lola’s Presence is a luxurious sleepwear brand located in New York City. We believe that sleepwear can be glamourous and can also be used as a daytime outfit for a leisure day at home. We create comfortable clothing that accentuates the woman’s figure. Our purpose is to bring out the elegance and confidence within every woman.
“Lola’s Presence is unforgettable.”
Target Market
Our woman is fashion forward and makes sure to go to bed and wake up in style. She is a millennial between 20 to 30 years of age and is in the upper class. She is passionate about what she does and is a natural born leader. She sometimes works from home. However, she has a balance social and work life.
Sales Strategy
We are both a brick and mortar