Long Ridge Gliding Club is a non-profit organization based on the crest of the ridge, which is at 400 meters above sea. That is on the set on an old farm building With simple but comfortable facilities for each member and casual flyers. There are currently 150 members from novice to expert. The club also offers trial flights to the members of the public and then try to convince them to take up the membership, which is also on first-served basis. They usually come for come for one-off trial flights, holiday courses and corporate events. To get into airborne club members have to help each other. Club member sometimes to help casual flyers to get into airborne. The members would also help casual flyers attending. Throughout the whole year the essential task such as maintaining the gliders, getting them out of the hangars, towing them to launch points staffing the wings that are all on a voluntary basis by club members. Problem for the club is that a member are now asking to reduce the number of trial casual flyers can have in a day. Moreover, the club’s committee is under pressure from the members to end the casual flyers
Evaluation
Service evaluation
There are different services offered by the club to customer. Its mainly depend on their club member or a casual flyer. Club members can get many benefits on comparing to the casual flyers. Club members can get the benefits of bar catering service and accommodation while the casual flyers would be able to get the trial flight gift vouchers. It is the same with the product range club members get long term while the casual flyers get a short period. In a change of design and time it would also be in favour of club members during which casual flyers have to look for no of booking by the club member. Currently, there are 150 club members, and there were 700 casual fliers in the previous year out of which few have converted into club members .looking at the profit margin. Its high