Lousy Lead Generation Analysis
The leads you’re getting from your website are lousy. Your website traffic is good, and the number of leads coming in is impressive.
However, you’re noticing that the leads coming in are not resulting in the sales you want, and in fact the follow-up is wasting your time. What went wrong? More importantly, how can you get back on track?
Lousy Lead Generation Reason 1: Your Content is Attracting the Wrong People
Think about your last five blog posts and content offers. What kind of person would want to read them? Are they the people you want to work with? Can they afford your services? More importantly, are they the people who are influential in deciding who their company does business with?
This is extreme and you’d never do this, but let’s …show more content…
Think about what your buyers care about. Consider what potential and current customers ask when you, concierge, or your sales team get to speak with them. Do they want to know the best golf courses around? Maybe they are concerned with updates regarding safety. Perhaps they want to know where to keep their yacht during their stay. Give them what they want.
Lousy Lead Generation Reason 2: You Aren’t Qualifying Leads Right …show more content…
However, if you are planning to follow up on the leads you receive, you need to know more than just a name, number and email address. You need to find out enough to know if it is worth the time it will take to follow up in person.
Get Better Leads
Some armchair travelers enjoy getting free travel information, though they are in no position to actually follow up. So, as a luxury resort owner, before you provide that free eBook or even a printed travel guide, you might ask, “How many trips do you take a year?” “Which other resort locations have you visited?” or “What types of amenities are important to you?” This will allow you to see if 1. They can afford your resort and 2. if they’re likely to enjoy it once they get there. Now you know if you should reach out to them personally or just use lead nurturing automation to keep in touch “just in case”.
Lousy Lead Generation Reason 4: You’re Not Showing Up in the Right Places
Still trying to use Reddit to promote your resort? Since the demographic of the average Reddit user is overwhelmingly under 25 years of age with the majority of users reporting an income of under $25K, it’s time to move
However, you’re noticing that the leads coming in are not resulting in the sales you want, and in fact the follow-up is wasting your time. What went wrong? More importantly, how can you get back on track?
Lousy Lead Generation Reason 1: Your Content is Attracting the Wrong People
Think about your last five blog posts and content offers. What kind of person would want to read them? Are they the people you want to work with? Can they afford your services? More importantly, are they the people who are influential in deciding who their company does business with?
This is extreme and you’d never do this, but let’s …show more content…
Think about what your buyers care about. Consider what potential and current customers ask when you, concierge, or your sales team get to speak with them. Do they want to know the best golf courses around? Maybe they are concerned with updates regarding safety. Perhaps they want to know where to keep their yacht during their stay. Give them what they want.
Lousy Lead Generation Reason 2: You Aren’t Qualifying Leads Right …show more content…
However, if you are planning to follow up on the leads you receive, you need to know more than just a name, number and email address. You need to find out enough to know if it is worth the time it will take to follow up in person.
Get Better Leads
Some armchair travelers enjoy getting free travel information, though they are in no position to actually follow up. So, as a luxury resort owner, before you provide that free eBook or even a printed travel guide, you might ask, “How many trips do you take a year?” “Which other resort locations have you visited?” or “What types of amenities are important to you?” This will allow you to see if 1. They can afford your resort and 2. if they’re likely to enjoy it once they get there. Now you know if you should reach out to them personally or just use lead nurturing automation to keep in touch “just in case”.
Lousy Lead Generation Reason 4: You’re Not Showing Up in the Right Places
Still trying to use Reddit to promote your resort? Since the demographic of the average Reddit user is overwhelmingly under 25 years of age with the majority of users reporting an income of under $25K, it’s time to move