Lufthansa
MIS A2 – Case Presentation – Group – Assessment Guidance
* The Objective of this presentation is to evaluate the student on the following: * Understanding of the case. * Analysis of the critical issues. * Use of academic frameworks / models to analyse the case or to develop solutions. * Use of presentation aids to effectively communicate to the audience. * Ability to clarify queries, counter arguments and rationalise the position taken.
Case.1: FedEx Corporation: Investing in IT for competitive advantage.
* The Presentation should address the following issues: * Strategic role of IT in FedEx Corporation. * Differences in deployment of IT resources in FedEx and UPS. * Pioneer (FedEx) Vs Follower (UPS) in strategic use of IT. * “Move, Communicate, Shoot” innovation strategy of FedEx. * Mission of FedEx: “We Engineer Time.” * The Presentation should demonstrate a good understanding of the following concepts: * Creating and sustaining competitive advantage through the strategic use of IT. * Pioneering IT deployment within the industry / sector.
Case.2: GE Energy & GE Healthcare: Using IT to create strategic customer relationships.
* The Presentation should address the following issues: * GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for the customers. * GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for GE Energy. * GE Healthcare: Benefits of using MRI machines as a managed service than as a leased product for the customers i.e. medical radiology clinics / departments. * GE Healthcare: Benefits of offering MRI machines as a managed service than as a leased product for GE Healthcare. * The Presentation should demonstrate a good understanding of the following concepts: * Linking / Integrating with the Customer’s Value Chain to build strategic customer relationships. * Using networked
* The Objective of this presentation is to evaluate the student on the following: * Understanding of the case. * Analysis of the critical issues. * Use of academic frameworks / models to analyse the case or to develop solutions. * Use of presentation aids to effectively communicate to the audience. * Ability to clarify queries, counter arguments and rationalise the position taken.
Case.1: FedEx Corporation: Investing in IT for competitive advantage.
* The Presentation should address the following issues: * Strategic role of IT in FedEx Corporation. * Differences in deployment of IT resources in FedEx and UPS. * Pioneer (FedEx) Vs Follower (UPS) in strategic use of IT. * “Move, Communicate, Shoot” innovation strategy of FedEx. * Mission of FedEx: “We Engineer Time.” * The Presentation should demonstrate a good understanding of the following concepts: * Creating and sustaining competitive advantage through the strategic use of IT. * Pioneering IT deployment within the industry / sector.
Case.2: GE Energy & GE Healthcare: Using IT to create strategic customer relationships.
* The Presentation should address the following issues: * GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for the customers. * GE Energy: Benefits of network-enabled remote monitoring, diagnostics and servicing for GE Energy. * GE Healthcare: Benefits of using MRI machines as a managed service than as a leased product for the customers i.e. medical radiology clinics / departments. * GE Healthcare: Benefits of offering MRI machines as a managed service than as a leased product for GE Healthcare. * The Presentation should demonstrate a good understanding of the following concepts: * Linking / Integrating with the Customer’s Value Chain to build strategic customer relationships. * Using networked