Lux Body wash report
Acknowledgement
First and foremost, we would like to thank ALMIGHTY Allah for His help. He granted us the ability to undertake this subject. It is by His Will that we have been able to complete our term report.
We are truly indebted to Miss Sameena Hassan for giving us this incredible opportunity to gain tremendous knowledge in the subject of marketing. She showed commendable gesture of believing in our potentials and guided us throughout the completion of this term report.
I am highly indebted to Unilever for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my special gratitude and thanks to Mr. Samir Sultan for giving us such attention and time.
We thank and appreciate our colleagues who helped us in developing the project and people who have willingly helped us out with their abilities.
Executive Summary
The following report gives an overview of the recently introduced Lux Body Wash in the market. Moreover, the report will briefly outline the marketing strategy used by Unilever. It will also include the target market and product price.
This report will also focus on the SWOT analysis, factors influencing buyer’s behavior and market segmentation and targeting.
Contents
Current Marketing Situation
Lux, which holds a reputed place in the market for bar soaps, now plans to hit the market with liquid body wash .In Pakistan, the body wash market comprises of Johnson’s, Gillette, Adidas, Palmolive, pears etc. The use of body wash is not really common and therefore, the main goal is to convert people using bar soaps to body washes.
Market Description:
We all want to be pampered, to look good and to feel great, to enjoy that moment when anything seems impossible and that is just what Lux
First and foremost, we would like to thank ALMIGHTY Allah for His help. He granted us the ability to undertake this subject. It is by His Will that we have been able to complete our term report.
We are truly indebted to Miss Sameena Hassan for giving us this incredible opportunity to gain tremendous knowledge in the subject of marketing. She showed commendable gesture of believing in our potentials and guided us throughout the completion of this term report.
I am highly indebted to Unilever for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my special gratitude and thanks to Mr. Samir Sultan for giving us such attention and time.
We thank and appreciate our colleagues who helped us in developing the project and people who have willingly helped us out with their abilities.
Executive Summary
The following report gives an overview of the recently introduced Lux Body Wash in the market. Moreover, the report will briefly outline the marketing strategy used by Unilever. It will also include the target market and product price.
This report will also focus on the SWOT analysis, factors influencing buyer’s behavior and market segmentation and targeting.
Contents
Current Marketing Situation
Lux, which holds a reputed place in the market for bar soaps, now plans to hit the market with liquid body wash .In Pakistan, the body wash market comprises of Johnson’s, Gillette, Adidas, Palmolive, pears etc. The use of body wash is not really common and therefore, the main goal is to convert people using bar soaps to body washes.
Market Description:
We all want to be pampered, to look good and to feel great, to enjoy that moment when anything seems impossible and that is just what Lux