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M1- Marketing objectives for Coca-Cola/ Diet Coke
Aims and Objectives
To achieve this objective Cola-Cola use different types of promotion and the marketing mix to enable them to make a profit. Coca-Cola is linked to promotion by advertising their products.
Coca-Cola use different methods of the marketing mix to help maximise long-term return to shareowners and make a net sale of 4-6%. Firstly, all the Coca-Cola products differentiate with each other. Each Coca-Cola product has its own USP and target audience. For example, the style of the Diet Coke bottles and cans differentiate with Coke Zero. The colours used for Diet Coke it grey, black and red. By using different colours customers are aware of the different products Coca-Cola has to offer. Also, by having a USP Coca-Cola are able to attract the correct audience. For example, Diet Coke has a USP of 0 calories and is aimed at Women. For example, the advertisement that was produced was when a topless man had the drink.
Another way Coca-Cola creates awareness is advertising on the TV and billboards. To promote themselves Diet Coke advertise their product by doing a TV advert which is aimed at women. They show this on the advert by a man taking his shirt off. This is good to increase sales as it will automatically attract women attention and will later lead to purchasing Diet Coke. This will create awareness and increase sales. Meaning they are more likely to achieve their objective of “4-6%” sales growth. When sales are being increased it could then lead to Coco-Cola making a profit. This would allow them to “maximise long-term return to shareholders”. Also, to make a profit Diet Coke advertise themselves on Billboards.
Diet Coke promote themselves through the sales promotion retailers provide. This is beneficial for Diet Coke as retailers put on TV adverts about Diet Coke and provide offers which will attract customers. Offers like 2 for 1 or buy one get one free will get customer’s attention and hopefully
Aims and Objectives
To achieve this objective Cola-Cola use different types of promotion and the marketing mix to enable them to make a profit. Coca-Cola is linked to promotion by advertising their products.
Coca-Cola use different methods of the marketing mix to help maximise long-term return to shareowners and make a net sale of 4-6%. Firstly, all the Coca-Cola products differentiate with each other. Each Coca-Cola product has its own USP and target audience. For example, the style of the Diet Coke bottles and cans differentiate with Coke Zero. The colours used for Diet Coke it grey, black and red. By using different colours customers are aware of the different products Coca-Cola has to offer. Also, by having a USP Coca-Cola are able to attract the correct audience. For example, Diet Coke has a USP of 0 calories and is aimed at Women. For example, the advertisement that was produced was when a topless man had the drink.
Another way Coca-Cola creates awareness is advertising on the TV and billboards. To promote themselves Diet Coke advertise their product by doing a TV advert which is aimed at women. They show this on the advert by a man taking his shirt off. This is good to increase sales as it will automatically attract women attention and will later lead to purchasing Diet Coke. This will create awareness and increase sales. Meaning they are more likely to achieve their objective of “4-6%” sales growth. When sales are being increased it could then lead to Coco-Cola making a profit. This would allow them to “maximise long-term return to shareholders”. Also, to make a profit Diet Coke advertise themselves on Billboards.
Diet Coke promote themselves through the sales promotion retailers provide. This is beneficial for Diet Coke as retailers put on TV adverts about Diet Coke and provide offers which will attract customers. Offers like 2 for 1 or buy one get one free will get customer’s attention and hopefully