Economic Aspects of Coca Cola
Introduction
Coca-Cola is a carbonated soft drink which is sold in more than 200 countries across the world. Its brand is the most well-known brand which is shown by the clothing company pays the licensing fee for it in order to use its name on the product. In 1886, it originated as a soda fountain drink and started bottling. Its most important step was during WW2 when the CEO declared that the American militaries would be able to get Coca-Cola anywhere they were at 5 cents a bottle. Owing to his declaration, the company could get all the sugar as it wanted as well as it got a permission to set up 64 its bottling plants across the world during the war. After the war, the company was known globally. Nowadays, it has the biggest share in the market of soft drink and over its 16000 beverages are consume every single seconds around the world.
Coca Cola & its globalization
Coca cola started its international expansion in the 1900’s. Robert woodruff who was a long time leader of the company initiated the push to establish bottling operations outside the U.S plants. Therefore plants were opened in France, Mexico, Belgium, Italy, Peru, Spain, and Australia & South Africa. By the time the World War II began, Coca cola was being bottled in 44 countries.
The major reason for globalization was, firstly coca cola could access to different goods, in terms of material required to make the final product, from different countries. Secondly, expansion to other countries helped the company to increase their profits by almost 70% and today coca cola is the worlds most recognized company. Thirdly, as competition increased due to global expansion the demand also increased. Consumers started becoming aware of the different brands of drinks available in the market. International expansion also led to the economic growth in terms of improvement in productivity and producing more goods and services. It also created more jobs in other countries and helps in reducing monopoly and
Coca-Cola is a carbonated soft drink which is sold in more than 200 countries across the world. Its brand is the most well-known brand which is shown by the clothing company pays the licensing fee for it in order to use its name on the product. In 1886, it originated as a soda fountain drink and started bottling. Its most important step was during WW2 when the CEO declared that the American militaries would be able to get Coca-Cola anywhere they were at 5 cents a bottle. Owing to his declaration, the company could get all the sugar as it wanted as well as it got a permission to set up 64 its bottling plants across the world during the war. After the war, the company was known globally. Nowadays, it has the biggest share in the market of soft drink and over its 16000 beverages are consume every single seconds around the world.
Coca Cola & its globalization
Coca cola started its international expansion in the 1900’s. Robert woodruff who was a long time leader of the company initiated the push to establish bottling operations outside the U.S plants. Therefore plants were opened in France, Mexico, Belgium, Italy, Peru, Spain, and Australia & South Africa. By the time the World War II began, Coca cola was being bottled in 44 countries.
The major reason for globalization was, firstly coca cola could access to different goods, in terms of material required to make the final product, from different countries. Secondly, expansion to other countries helped the company to increase their profits by almost 70% and today coca cola is the worlds most recognized company. Thirdly, as competition increased due to global expansion the demand also increased. Consumers started becoming aware of the different brands of drinks available in the market. International expansion also led to the economic growth in terms of improvement in productivity and producing more goods and services. It also created more jobs in other countries and helps in reducing monopoly and