Coca Cola Swot Analysis
Marketing Management I
Project : the Four P’s of Marketing for Coca-Cola
By:-
Aakash Utreja
11BSPHH010005
SECTION- F
SEAT NO. 31
ACKNOWLEDGWMENT
I would like to thank Mr K.C Prakash for his practical approach towards the subject which led me to learn the insights about Marketing.
A special Thanks to Dr. Phillip Kotler whose book Serves as a bible to many Marketing Students
"Only 50% of what is consumed is what goes in the mouth and in the stomach; the other 50% goes in the mind and heart."
History of Coke
The Early Days
Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. The formula changed hands three more times before Asa D. Candler added carbonation and by 2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, with more than 400 widely recognized beverage brands in its portfolio. With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States. In 1899, it franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by 1910.10 Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide, Coca-Cola generated more than 70% of its income outside the United States by 2003 International expansion
Coke’s first international bottling plants opened in 1906 in Canada, Cuba, and Panama.11 By the end of the 1920’s Coca-Cola was bottled in twenty-seven countries throughout the world and available in fifty-one more. In spite of this reach, volume was low, quality inconsistent, and effective advertising a challenge with language, culture, and government regulation all serving as barriers. Former CEO Robert Woodruff’s insistence that Coca-Cola wouldn’t “suffer the stigma
Project : the Four P’s of Marketing for Coca-Cola
By:-
Aakash Utreja
11BSPHH010005
SECTION- F
SEAT NO. 31
ACKNOWLEDGWMENT
I would like to thank Mr K.C Prakash for his practical approach towards the subject which led me to learn the insights about Marketing.
A special Thanks to Dr. Phillip Kotler whose book Serves as a bible to many Marketing Students
"Only 50% of what is consumed is what goes in the mouth and in the stomach; the other 50% goes in the mind and heart."
History of Coke
The Early Days
Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a potion for mental and physical disorders. The formula changed hands three more times before Asa D. Candler added carbonation and by 2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, with more than 400 widely recognized beverage brands in its portfolio. With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States. In 1899, it franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by 1910.10 Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide, Coca-Cola generated more than 70% of its income outside the United States by 2003 International expansion
Coke’s first international bottling plants opened in 1906 in Canada, Cuba, and Panama.11 By the end of the 1920’s Coca-Cola was bottled in twenty-seven countries throughout the world and available in fifty-one more. In spite of this reach, volume was low, quality inconsistent, and effective advertising a challenge with language, culture, and government regulation all serving as barriers. Former CEO Robert Woodruff’s insistence that Coca-Cola wouldn’t “suffer the stigma
Bibliography: * http://www.coca-cola.com/flashIndex1.html * http://www2.coca-cola.com/presscenter/viewpoints_india_situation.html * http://www.coca-colaindia.com/ * http://www.indiaresource.org/ * http://www.killercoke.org * http://www.myenjoyzone.com/press1/truth.htm