M1 report
Executive Summary
This report contains a detailed analysis about the competitive situation between M1 and their rivals Star Hub and Sing Tel.
This report includes external analysis (Opportunity, and Threat) and internal analysis (Strength, Weakness) of Mobile One and identifies Porter’s five Models to evaluate the competitive strategy for M1 that can contribute to long term sustainability of the organization. Moreover, a recommendation on M1's future will be given.
The references of the report are found from the internet, library and e-journal.
Table of Content
Executive Summary 1
1.0 Introduction 3
2.0 SWOT analysis of Mobile One 4
2.1 Strengths 4
2.1.1 A visionary leader 4
2.1.2 Fast growth 4
2.1.3 Fewer Complaints 4
2.1.4 Quality service 4
2.2 Weaknesses 5
2.2.1 Limited range of service 5
2.2.2 Lowest expansion rate 5
2.2.3 Weak Culture 5
2.2.4 Poor service quality 5
2.3 Opportunities 6
2.3.1 Providing 3G services 6
2.3.2 Focus on mobile phone service 6
2.3.3 Focus on youth market 6
2.4Threats 6
2.4.1 Competition 6
2.4.2 Internet telephony 7
2.43 Operation Mistake 7
3.0 Porter’s Five Forces Model develop 8
3.1 Threat to New entrants. 8
3.2 Bargaining power of customer 9
3.3 Bargaining Power of Suppliers 9
3.4 Threat of substitute 10
3.5 Intensity of rivalry 11
4.0 Competitive Strategy 13
5.0 Recommendations 15
7.0 Reference list 17
1.0 Introduction
M1 (Mobile One Ltd) is the third largest mobile company in Singapore which started in 1994. M1 has provided a wide range of mobile services, mobile voice, and data communication service and has adopted advanced technology (Mobile One Ltd, 2004). The aim of doing this report is to conduct a SWOT analysis and make an assessment of M1’s internal resources and capabilities and external environmental opportunities. It is linking to the five forces Model and developing a competitive strategy for M1 that include ethical considerations that can contribute to the long term sustainability of the
This report contains a detailed analysis about the competitive situation between M1 and their rivals Star Hub and Sing Tel.
This report includes external analysis (Opportunity, and Threat) and internal analysis (Strength, Weakness) of Mobile One and identifies Porter’s five Models to evaluate the competitive strategy for M1 that can contribute to long term sustainability of the organization. Moreover, a recommendation on M1's future will be given.
The references of the report are found from the internet, library and e-journal.
Table of Content
Executive Summary 1
1.0 Introduction 3
2.0 SWOT analysis of Mobile One 4
2.1 Strengths 4
2.1.1 A visionary leader 4
2.1.2 Fast growth 4
2.1.3 Fewer Complaints 4
2.1.4 Quality service 4
2.2 Weaknesses 5
2.2.1 Limited range of service 5
2.2.2 Lowest expansion rate 5
2.2.3 Weak Culture 5
2.2.4 Poor service quality 5
2.3 Opportunities 6
2.3.1 Providing 3G services 6
2.3.2 Focus on mobile phone service 6
2.3.3 Focus on youth market 6
2.4Threats 6
2.4.1 Competition 6
2.4.2 Internet telephony 7
2.43 Operation Mistake 7
3.0 Porter’s Five Forces Model develop 8
3.1 Threat to New entrants. 8
3.2 Bargaining power of customer 9
3.3 Bargaining Power of Suppliers 9
3.4 Threat of substitute 10
3.5 Intensity of rivalry 11
4.0 Competitive Strategy 13
5.0 Recommendations 15
7.0 Reference list 17
1.0 Introduction
M1 (Mobile One Ltd) is the third largest mobile company in Singapore which started in 1994. M1 has provided a wide range of mobile services, mobile voice, and data communication service and has adopted advanced technology (Mobile One Ltd, 2004). The aim of doing this report is to conduct a SWOT analysis and make an assessment of M1’s internal resources and capabilities and external environmental opportunities. It is linking to the five forces Model and developing a competitive strategy for M1 that include ethical considerations that can contribute to the long term sustainability of the