M4A3 AllStarFoodsCase
MODULE 4, ASSIGNMENT 3
August 2014
ALL STAR Foods Canada Ltd.
Overview
ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the
Tasty Crunch brand name. ALL STAR has operations throughout North America and
Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New
York Stock Exchange.
In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods
Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, Ontario.
Over the past several years, ASFC’s sales have grown slowly and its financial results have been relatively weak. Consequently, ALL STAR initiated a major restructuring of
ASFC at the beginning of 2010. This resulted in the replacement of almost all the senior management staff. Bruce Tate, a senior manager in ALL STAR’s operations in the
United States, was appointed President of ASFC. His mandate was to double the size of the Canadian operations and to generate a pre-tax profit margin in excess of 10% within a period of five years.
Management Team and Responsibilities
By December 2010, Bruce and all six vice-presidents of ASFC were relatively new to the Company. An organizational chart for ASFC is presented as Appendix A.
Background information on the members of the management team is presented below, together with the responsibilities of each position.
Bruce Tate, President:
Bruce Tate was made President of ASFC in the course of the restructuring efforts in
2010. Immediately prior to that time, he was the senior manager of ALL STAR’s
© 2014 The Society of Management Accountants of Canada. All rights reserved.
®/™ Registered Trade-Marks/Trade-Marks are owned by The Society of Management Accountants of Canada.
No part of
August 2014
ALL STAR Foods Canada Ltd.
Overview
ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the
Tasty Crunch brand name. ALL STAR has operations throughout North America and
Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New
York Stock Exchange.
In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods
Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, Ontario.
Over the past several years, ASFC’s sales have grown slowly and its financial results have been relatively weak. Consequently, ALL STAR initiated a major restructuring of
ASFC at the beginning of 2010. This resulted in the replacement of almost all the senior management staff. Bruce Tate, a senior manager in ALL STAR’s operations in the
United States, was appointed President of ASFC. His mandate was to double the size of the Canadian operations and to generate a pre-tax profit margin in excess of 10% within a period of five years.
Management Team and Responsibilities
By December 2010, Bruce and all six vice-presidents of ASFC were relatively new to the Company. An organizational chart for ASFC is presented as Appendix A.
Background information on the members of the management team is presented below, together with the responsibilities of each position.
Bruce Tate, President:
Bruce Tate was made President of ASFC in the course of the restructuring efforts in
2010. Immediately prior to that time, he was the senior manager of ALL STAR’s
© 2014 The Society of Management Accountants of Canada. All rights reserved.
®/™ Registered Trade-Marks/Trade-Marks are owned by The Society of Management Accountants of Canada.
No part of