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MBO Online Ticketing System Case Study

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MBO Online Ticketing System Case Study
To enhance customer satisfaction.
The MBO online ticketing system is very user-friendly as users do not need much knowledge about information technology system in order to use the system. Furthermore, all member of MBO also can make booking regarding the movie, time and the seat that they want according to their own preference. On the other hand, customers also can give online feedback to MBO regarding the system so that MBO can improve their system in the future. Users can also increase their understanding about MBO Cinema's Online Ticketing facility by referring to the FAQS (Frequently asked questions) which already answered some of their enquires .
To increase convenience to the users. Customers can make a quick booking of movie ticket …show more content…
Customers can pay cash or, use credit or debit card to purchase movie ticket at the counter while the customers who purchase their movie ticket through online booking can only use credit/debit card to make payment. MBO online ticketing system provides the company with a low cost site to advertise their promotion and help to enhance company sales performance as there are high possibilities for the customers to realize its promotions such as member can buy the ticket at price RM 9.52 and members can earn 2 times extra points with any purchase on Wednesday when they are booking movie ticket online.
To enable quick processing of transaction.
The process of booking a movie ticket is a real time process as once the booking and payment are made, the seat is belonged to the customer. Customers do not need to wait for the bookings to be reprocessed manually at the counter as they just have to show the booking number to the staff in order to redeem their tickets. The online ticketing system only takes around 10 minute to complete a transaction. The online ticketing system will automatically update the information or status of the movie showing in order to ensure the online ticketing system are showing the latest information to the staff
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