Macro & Micro Environment Analysis

JOHNSON & JOHNSON | | | Instructor’s Name : A. Srikanth | Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management | | | SUBMITTED BY: | Khushboo KhandelwalPooja ChoudharyKaushal mahajan | Sumit gulatiSushan Sikka | 8/27/2010 | |

ACKNOWLEDGEMENTS

Special thanks are due to Lecturer, [Prof. A Srikanth] the Mentor of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.

We would also like to thank our Institution and our faculty members without whom this project would have been a distant reality. We also extend our heartfelt thanks to our family and well wishers.

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Table of Contents

Table of Contents 3

1. Introduction 4

2. History 5

3. Vision & Mission 6

3. Micro-Environment Factors 9

4. Swot Analysis 12

7. Bibliography/ References

Introduction

Johnson & Johnson was founded more than 120 years ago on a revolutionary idea that doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then,