Madona style of marketing
Describe and explain the strategy being followed by Madonna in terms of the explanation of competitive strategy given in Chapter 6.
As described in the case study, Madonna is known to be the most successful and sustainable business woman in show business. With the help of her “chameleon-like” capability to change her persona with the changing tastes and trends of the music industry, success has been sustained throughout over 25 years now. Therefore, according to the given information, it is significant that the competitive strategy Madonna has used throughout her developing career is the ‘Focus Differentiation Strategy’. This type of competitive strategy can be defined as a strategy which is used by businesses to produce differentiated goods and services to a small number of target market segments.
According to the case study, Madonna’s unique clothing style gained the attention of well-know department store, Macy’s which, through the production of Madonna ‘lookalike’ clothing increased the popularity of the singer. Where as her different approach of empowering woman and making them feel more important and stronger through appearing as a strongly handled woman herself and her sudden change in image through becoming an author of children’s books can be identified as a few examples of how the Focus Differentiation Strategy has provided Madonna with ways of meeting with the new rising ideas and tastes of her fan base and other music listeners around the globe.
Madonna started off with a ‘poppy’ style where she chose young ‘wannabe girls’ as her target. Through her hits which were released in 1983 such as ‘Holiday’ and ‘Lucky Star’ the image she depicted had drawn the attention of the US-based department store, Macy’s. The department store, noticing the different images Madonna used, began producing clothes similar to Madonna’s selection of outfits. This eventually boosted up the demand for store’s clothes as well as the image of Madonna since young fan
As described in the case study, Madonna is known to be the most successful and sustainable business woman in show business. With the help of her “chameleon-like” capability to change her persona with the changing tastes and trends of the music industry, success has been sustained throughout over 25 years now. Therefore, according to the given information, it is significant that the competitive strategy Madonna has used throughout her developing career is the ‘Focus Differentiation Strategy’. This type of competitive strategy can be defined as a strategy which is used by businesses to produce differentiated goods and services to a small number of target market segments.
According to the case study, Madonna’s unique clothing style gained the attention of well-know department store, Macy’s which, through the production of Madonna ‘lookalike’ clothing increased the popularity of the singer. Where as her different approach of empowering woman and making them feel more important and stronger through appearing as a strongly handled woman herself and her sudden change in image through becoming an author of children’s books can be identified as a few examples of how the Focus Differentiation Strategy has provided Madonna with ways of meeting with the new rising ideas and tastes of her fan base and other music listeners around the globe.
Madonna started off with a ‘poppy’ style where she chose young ‘wannabe girls’ as her target. Through her hits which were released in 1983 such as ‘Holiday’ and ‘Lucky Star’ the image she depicted had drawn the attention of the US-based department store, Macy’s. The department store, noticing the different images Madonna used, began producing clothes similar to Madonna’s selection of outfits. This eventually boosted up the demand for store’s clothes as well as the image of Madonna since young fan