Make-Up Art Cosmetics
Abstract
M.A.C cosmetics started as a small business and has grown into a multimillion dollar organization. They are innovative and organized and promote customer service. There products are of the best in the industry and are reasonably priced. You can find M.A.C all over the world and being marketed by tons of well known celebrities. They focus on working together as teams and promote employees to think outside the box. Not only is the organization extremely successful but it is incredibly generous.
Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians. Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were used as face make-up to bestow beauty and style. In 1984 Make-up Art Cosmetics, better known as M.A.C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and photographer and Angelo a former hair salon owner. Both men saw the need for cosmetics that held up under high powered lights found in a photo shoot or runway show. Toskan and Angelo’s test market was in the basement at the Toronto department store Simpson’s. M.A.C was a hit, with its slick modern packaging and its hip and unique names. Once celebrities and fashion moguls started to use M.A.C its popularity exploded worldwide. M.A.C has become the leading brand of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6.3 billion dollar cosmetic tycoon. Sold in over 60 countries and territories M.A.C is a multimillion dollar bricks and clicks organization. M.A.C’s product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A.C products are used in films, television, theatre, music, fashion, special events and award shows. M.A.C’s philosophy is all races, all sexes, and all ages. M.A.C also has the website www.macpro.com designed only for cosmetic professional. They can learn new tips and get discounts on products.
M.A.C cosmetics started as a small business and has grown into a multimillion dollar organization. They are innovative and organized and promote customer service. There products are of the best in the industry and are reasonably priced. You can find M.A.C all over the world and being marketed by tons of well known celebrities. They focus on working together as teams and promote employees to think outside the box. Not only is the organization extremely successful but it is incredibly generous.
Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians. Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were used as face make-up to bestow beauty and style. In 1984 Make-up Art Cosmetics, better known as M.A.C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and photographer and Angelo a former hair salon owner. Both men saw the need for cosmetics that held up under high powered lights found in a photo shoot or runway show. Toskan and Angelo’s test market was in the basement at the Toronto department store Simpson’s. M.A.C was a hit, with its slick modern packaging and its hip and unique names. Once celebrities and fashion moguls started to use M.A.C its popularity exploded worldwide. M.A.C has become the leading brand of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6.3 billion dollar cosmetic tycoon. Sold in over 60 countries and territories M.A.C is a multimillion dollar bricks and clicks organization. M.A.C’s product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A.C products are used in films, television, theatre, music, fashion, special events and award shows. M.A.C’s philosophy is all races, all sexes, and all ages. M.A.C also has the website www.macpro.com designed only for cosmetic professional. They can learn new tips and get discounts on products.
References: M.A.C cosmetics. Retrieved from http://www.maccosmetics.com/shop/shop.tmpl?cm_guid=1-_-100000000000000203863-_-4369660800&cm_mmc=Google-_-2009-Brand-Exact_General-1-_-MAC-_-Exact+Ad_4369660800 Estee Lauder Companies. Retrieved from http://www.elcompanies.com/ Howard, H. 2010, Follow That Rabbit To The Makeup Aisle. The NY Times. Retrieved from http://www.nytimes.com/2010/02/18/fashion/18SKIN01.html M.A.C Pro. Retrieved from http://www.macpro.com/?cm_guid=1-_-100000000000000152215-_-5387630454&cm_mmc=Google-_-2009-Brand-Exact_General-_-MAC+PRO-_-Exact+Ad_5387630454|-|100000000000000152215 M.A.C Aids Fund. Retrieved from http://www.macaidsfund.org/ John Demsey profile. Retrieved from http://people.forbes.com/profile/john-demsey/78579 and http://www.elcompanies.com/the_company/executive_profiles/john_demsey.asp Decenzo, D. & Robbins, S. (2008). Fundamentals of Management Essential Concepts and Applications. Upper Saddle River, NJ: Pearson Prentice Hall.