Smith Design Case Analysis
Smith Design Case Analysis
ANP
LIM College – MBA Program
Abstract
This paper is an MBA analysis of the Smith Designs case study written by Sylvia M. Asay, Larry Carstenson, and Susan M. Jensen from the University of Nebraska at Kearney. The purpose of this paper is to determine problems within the company and to find possible solutions and recommendations. The detailed analysis of this case showcase knowledge of Global Management and Leadership course materials learned thus far.
Smith Design Case Analysis
Introduction and Summary
Owned by Cindy and her husband Greg Smith, Smith Designs is a seemingly successful home-based business, mainly selling crafted headbands to a single account, a department store buyer who supplied fifty-six stores. After five years of major changes and growth, the company has made a combined total of $165,405 in sales, $57,990 for their fifth year alone, and has a projected sales amount of $75,000 for their sixth year. Along with the projected growth in sales are major opportunities for growth and expansion. These opportunities leave the couple to review all aspect of their life, family, and business, including past business decisions, decisions that can help their company move forward in the short and long terms, and if there is actually a future for the company in the long-run.
A Look Back
As a stay-at-home mom with two small children of her own, Cindy began her home-based business by exploring her creativity and fashion training to find her niche in what is called “wearable art” (Asay, 2006).She designed baby rompers from plain cotton tee-shirts and sold them, along with leggings and tee-shirts for adults, at local craft fairs and boutiques either ready-to-decorate or pre-decorated. By the second year of selling at boutiques and fairs, Smith Designs caught the attention of high-end department store buyer who became their major account - ordering infant rompers to supply twenty-seven stores. To go with the rompers, Cindy
ANP
LIM College – MBA Program
Abstract
This paper is an MBA analysis of the Smith Designs case study written by Sylvia M. Asay, Larry Carstenson, and Susan M. Jensen from the University of Nebraska at Kearney. The purpose of this paper is to determine problems within the company and to find possible solutions and recommendations. The detailed analysis of this case showcase knowledge of Global Management and Leadership course materials learned thus far.
Smith Design Case Analysis
Introduction and Summary
Owned by Cindy and her husband Greg Smith, Smith Designs is a seemingly successful home-based business, mainly selling crafted headbands to a single account, a department store buyer who supplied fifty-six stores. After five years of major changes and growth, the company has made a combined total of $165,405 in sales, $57,990 for their fifth year alone, and has a projected sales amount of $75,000 for their sixth year. Along with the projected growth in sales are major opportunities for growth and expansion. These opportunities leave the couple to review all aspect of their life, family, and business, including past business decisions, decisions that can help their company move forward in the short and long terms, and if there is actually a future for the company in the long-run.
A Look Back
As a stay-at-home mom with two small children of her own, Cindy began her home-based business by exploring her creativity and fashion training to find her niche in what is called “wearable art” (Asay, 2006).She designed baby rompers from plain cotton tee-shirts and sold them, along with leggings and tee-shirts for adults, at local craft fairs and boutiques either ready-to-decorate or pre-decorated. By the second year of selling at boutiques and fairs, Smith Designs caught the attention of high-end department store buyer who became their major account - ordering infant rompers to supply twenty-seven stores. To go with the rompers, Cindy
References: Asay, S., Carstenson, L., & Jensen, S. (2006). "Smith Designs," Annual Advances in Business Cases, 26 (none), 284-291 Flatworldsolutions. (2013). The pros and cons of outsourcing. Retrieved from http://www.flatworldsolutions.com/articles/pros-cons-outsourcing.php Lussier, R. N. (2012). Management fundamentals: Concepts, applications, skill development, 5. Springfield, MA: Springfield College. Nanda, G. (2012). Out-tasking or outsourcing – Which Would you choose?. Retrieved from http://www.evancarmichael.com/Business-Coach/2148/Outtasking-or-Outsourcing--Which-Would-You-Choose.html