Maketing Plan
Marketing Plan
Executive Summary
Lie-Alert Inc., Is preparing to introduce their innovative new product the Truth Finder 1.0. This Product will appeal to a large group of purchasers, and used for many different reasons. Although it is much like a traditional lie detector that requires a trained operator, the Truth Finder 1.0 is in a category all of its own. This user friendly, handheld lie detector has sleek portable design which brings forward an untapped market, even a new reality that could potentially alter the way we communicate with people indefinitely.
This product can be used for a multitude of different personal and professional reasons, but the bulk of our campaign will be aimed towards professionals with any sort of career in human analysis, communications, or the medical field.
Primary Marketing Objective
This product, the Truth Finder 1.0, has the potential for developing a strong new market all of its own. Due to the wealth of knowledge and the new way of life created by having the ability to hear the truth whenever spoken to, the Truth Finder 1.0 could becoming as popular as other mobile electronics such as mobile phones or laptops, eventually being in the hands of the mass majority of the people everywhere.
Our primary marketing objective and the goal we are aiming to achieve within the first year of the launch of this product is the sale of 1 million units. The Financial objective to earn $150 million in sales revenue, and to keep our losses below $20 million this year.
current Marketing Situation
Lie-Alert Inc., was first founded in 2012 by Kerry Lewis. Immediately, immense amounts of time and money were invested in the research and development of the Truth Detector 1.0, the first product to be released by the company. Handheld lie detection devices have not existed until now. Let alone a devices that can boast a 99% accuracy rate, possessing the reliability of more traditional and invasive forms of lie detection as tested by
Executive Summary
Lie-Alert Inc., Is preparing to introduce their innovative new product the Truth Finder 1.0. This Product will appeal to a large group of purchasers, and used for many different reasons. Although it is much like a traditional lie detector that requires a trained operator, the Truth Finder 1.0 is in a category all of its own. This user friendly, handheld lie detector has sleek portable design which brings forward an untapped market, even a new reality that could potentially alter the way we communicate with people indefinitely.
This product can be used for a multitude of different personal and professional reasons, but the bulk of our campaign will be aimed towards professionals with any sort of career in human analysis, communications, or the medical field.
Primary Marketing Objective
This product, the Truth Finder 1.0, has the potential for developing a strong new market all of its own. Due to the wealth of knowledge and the new way of life created by having the ability to hear the truth whenever spoken to, the Truth Finder 1.0 could becoming as popular as other mobile electronics such as mobile phones or laptops, eventually being in the hands of the mass majority of the people everywhere.
Our primary marketing objective and the goal we are aiming to achieve within the first year of the launch of this product is the sale of 1 million units. The Financial objective to earn $150 million in sales revenue, and to keep our losses below $20 million this year.
current Marketing Situation
Lie-Alert Inc., was first founded in 2012 by Kerry Lewis. Immediately, immense amounts of time and money were invested in the research and development of the Truth Detector 1.0, the first product to be released by the company. Handheld lie detection devices have not existed until now. Let alone a devices that can boast a 99% accuracy rate, possessing the reliability of more traditional and invasive forms of lie detection as tested by