maketting
Marketing Plan
Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, even Trung Nguyen's product have in Asian supermarket in the United States. The company is founded on the essential needs of consumers. If I work in this company as a manager marketing I will create and develop a marketing strategy for new product. That is instant coffee with a variety of different flavor. Through research showed that the percentage of women world drink coffee with men is 50/50. In that, women prefer instant coffee, 74% compared with 54% of men. But nowadays, on the market are mainly the products for men. Understand the needs of today's women; our company has introduced instant coffee products. At the same time, most women love the aroma passionate, seductive special coffee, 37% often enjoy coffee in the morning and 40% in working time to awake concentrate is great opportunity of the current market. We will have instant coffee with different flavor to create a leading brand dedicated exclusively to women, providing inspiration, comfort and confidence for women. The new products will satisfy:
-Supply many kinds of products with different flavors.
- Products are good for health and skin
Following is marketing strategy
Target market
Coffees have more than 800 different flavor characteristics; the company has exploited this feature for the product lines of different flavors. We want to give the women consciousness, confident beauty.
In addition, we also manufacture coffee roasters, catering to women who love the taste of pure coffee, gourmet coffee.
Positioning
Ardent, the product creates distinct values:
- Product specific
- Flavor passionate charm
- Inspiration
- Create your own style for women
Product Strategy
- Diversification of products with a variety of different flavor:
Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, even Trung Nguyen's product have in Asian supermarket in the United States. The company is founded on the essential needs of consumers. If I work in this company as a manager marketing I will create and develop a marketing strategy for new product. That is instant coffee with a variety of different flavor. Through research showed that the percentage of women world drink coffee with men is 50/50. In that, women prefer instant coffee, 74% compared with 54% of men. But nowadays, on the market are mainly the products for men. Understand the needs of today's women; our company has introduced instant coffee products. At the same time, most women love the aroma passionate, seductive special coffee, 37% often enjoy coffee in the morning and 40% in working time to awake concentrate is great opportunity of the current market. We will have instant coffee with different flavor to create a leading brand dedicated exclusively to women, providing inspiration, comfort and confidence for women. The new products will satisfy:
-Supply many kinds of products with different flavors.
- Products are good for health and skin
Following is marketing strategy
Target market
Coffees have more than 800 different flavor characteristics; the company has exploited this feature for the product lines of different flavors. We want to give the women consciousness, confident beauty.
In addition, we also manufacture coffee roasters, catering to women who love the taste of pure coffee, gourmet coffee.
Positioning
Ardent, the product creates distinct values:
- Product specific
- Flavor passionate charm
- Inspiration
- Create your own style for women
Product Strategy
- Diversification of products with a variety of different flavor: