Malala has used various media to raise awareness of the plight of girls in Pakistan and campaign for gender equality in education. Malala’s father, Ziauddin Yousafzai, was a fiery education rights campaigner in his day and encouraged his daughter to take up his cause. He instigated his daughter’s involvement with the BBC blog, from which she would gain recognition.
Feryal Ali Gauhar, the Pakistan’s McGill-educated former UN ambassador, described Malala and her blog as “The lone voice in that wilderness; hers was the voice which made us consider that indeed, there can be alternatives, and there can be resistance to all forms of tyranny... Her diary, published on the BBC Urdu service website, testifies to the fact that all is not lost, that there are still amongst us those who can stare the enemy in the eye and resist the brute force with which all things rational and sane have been threatened.” (Express Tribune)
The blog was an international platform from which she could raise awareness of her cause. For every person that saw the blog, the issues that Malala was talking about rose in prominence in their mind as she wrote about it. Every time she wrote on her blog, she fostered awareness of the issues she and her classmates faced.