Malaysia Airlines-Strategic Management
1.0 INTRODUCTION
Malaysia Airlines In Malaysia, there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline, Air-Asia and Berjaya-Air. In reality, these 3 different airline companies provide different kind of services for their customers with different needs. For now, let's take a closer look at these 3 companies individually.
First of all, Malaysia Airline System or better known as MAS, is Malaysia's premium airline service with a fleet of 111 aircrafts in its network covering more than 100 destinations across 6 continents. Malaysia Airline is actually very renowned around the world, this is due to the reason where Malaysia Airline has been voted and awarded for the Best Cabin Staff for 4 consecutive years from year 2001 until year 2004. Despite the fact where Malaysia Airline does provides domestic and international flight services, majority of the customers of Malaysia Airline are international flight customers. There are actually a few reasons why most people choose other airline services when flying domestic and one of the main reason is because the cost of the domestic flight for Malaysia Airline is relatively more expensive compared to Air-Asia or Berjaya-Air. Although flying with the other 2 airline company is cheaper but less comfortable, most of the people still opt to choose the 2 latter companies is because most of the domestic flight in Malaysia are short distanced flight (less time spent on airplane). However, when it comes to international flight, Malaysia Airline is always the first choice for most of the people simply because Malaysia Airline is one of the world’s best and most comfortable airline services.
When it comes to domestic flight, the first company most people in Malaysia would think of is Air-Asia and not Malaysia Airline System. Air-Asia is actually established on year 2001 when Tune Air Private Limited takes over Air-Asia from
Malaysia Airlines In Malaysia, there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline, Air-Asia and Berjaya-Air. In reality, these 3 different airline companies provide different kind of services for their customers with different needs. For now, let's take a closer look at these 3 companies individually.
First of all, Malaysia Airline System or better known as MAS, is Malaysia's premium airline service with a fleet of 111 aircrafts in its network covering more than 100 destinations across 6 continents. Malaysia Airline is actually very renowned around the world, this is due to the reason where Malaysia Airline has been voted and awarded for the Best Cabin Staff for 4 consecutive years from year 2001 until year 2004. Despite the fact where Malaysia Airline does provides domestic and international flight services, majority of the customers of Malaysia Airline are international flight customers. There are actually a few reasons why most people choose other airline services when flying domestic and one of the main reason is because the cost of the domestic flight for Malaysia Airline is relatively more expensive compared to Air-Asia or Berjaya-Air. Although flying with the other 2 airline company is cheaper but less comfortable, most of the people still opt to choose the 2 latter companies is because most of the domestic flight in Malaysia are short distanced flight (less time spent on airplane). However, when it comes to international flight, Malaysia Airline is always the first choice for most of the people simply because Malaysia Airline is one of the world’s best and most comfortable airline services.
When it comes to domestic flight, the first company most people in Malaysia would think of is Air-Asia and not Malaysia Airline System. Air-Asia is actually established on year 2001 when Tune Air Private Limited takes over Air-Asia from