Marketing Principle Assignment
AIRASIA
MAS AIRLINE
What are brands have in common ?
-internationally-based airlines
What so great about each brand?(how different)
Do they serve same / different target audience?
Malaysia Airlines or Air Asia? We have the answer.
If you have flown to a destination either for business or leisure, you will know that flying is no fun especially when there are so many procedures and processes to go through. To make matters worse, certain airlines make it so much more difficult for you as they have all types of weird restrictions.
Malaysians would be very much aware that they can now fly Air Asia, a low-budget airline as their tickets are more affordable. However, after many experiences and countless complaints, Malaysians would surely prefer to fly the national flag carrier Malaysia Airlines (MAS) instead of Air Asia for many reasons. If you can afford it, you will surely fly MAS.
Food
In MAS, food is usually provided. When it is included in the price of the flight, chances are you will not complain. In fact, it has been found that food provided on-board MAS flights are quite good. On the other hand, Air Asia charges you for every single thing you consume. While the food is not cheap, if you are unlucky, you might not even get what you want because they might have run out of stock.
Baggage
This is perhaps the biggest problems that passengers face when flying Air Asia. You only get 15kgs in a standard flight. Anything more than that would be chargeable. In fact, if you excess even 1kg, you will be charged. Paying RM100++ for a few additional kgs is totally absurd and unreasonable. In MAS, a few kgs are usually fine and there is no charged imposed.
Air Asia is very strict when it comes to what you can and cannot bring into the cabin while MAS is more relaxed in every way.
Seats
The seats in MAS are very well maintained and larger than that in Air Asia which are small, tight and very uncomfortable. It seems like Air Asia is trying to install more
MAS AIRLINE
What are brands have in common ?
-internationally-based airlines
What so great about each brand?(how different)
Do they serve same / different target audience?
Malaysia Airlines or Air Asia? We have the answer.
If you have flown to a destination either for business or leisure, you will know that flying is no fun especially when there are so many procedures and processes to go through. To make matters worse, certain airlines make it so much more difficult for you as they have all types of weird restrictions.
Malaysians would be very much aware that they can now fly Air Asia, a low-budget airline as their tickets are more affordable. However, after many experiences and countless complaints, Malaysians would surely prefer to fly the national flag carrier Malaysia Airlines (MAS) instead of Air Asia for many reasons. If you can afford it, you will surely fly MAS.
Food
In MAS, food is usually provided. When it is included in the price of the flight, chances are you will not complain. In fact, it has been found that food provided on-board MAS flights are quite good. On the other hand, Air Asia charges you for every single thing you consume. While the food is not cheap, if you are unlucky, you might not even get what you want because they might have run out of stock.
Baggage
This is perhaps the biggest problems that passengers face when flying Air Asia. You only get 15kgs in a standard flight. Anything more than that would be chargeable. In fact, if you excess even 1kg, you will be charged. Paying RM100++ for a few additional kgs is totally absurd and unreasonable. In MAS, a few kgs are usually fine and there is no charged imposed.
Air Asia is very strict when it comes to what you can and cannot bring into the cabin while MAS is more relaxed in every way.
Seats
The seats in MAS are very well maintained and larger than that in Air Asia which are small, tight and very uncomfortable. It seems like Air Asia is trying to install more