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Mall Culture

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Mall Culture
Ch-1. Overview Of Malls
1.1.Shopping Malls In Mumbai
The tremendous hike in the number of shopping malls in Mumbai is the direct result of globalization. In its march towards the 'Global Village', the shopping malls are providing Mumbai with the gusto to move still further. The shopping malls can be said to be the outcome of the class conscious citizens who prefers sophisticated environs for shopping. In fact, the mushrooming of the international brands in India, has also created the need of multifarious shopping malls to emerge. Mumbai's shopping mall - emerged amidst the bustle of the city. It exhibits a wide range of accessories from clothing to foot-wear, crockery to books; the shopping malls of Mumbai contains all and sundry of the household chores. Now-a-days, with the growing trend of window shopping, the shopping malls always stay vibrant with many kinds of people pouring into the malls throughout the day. Children come to the shopping malls to enjoy – as the malls keeps the latest versions of the video-games, teenagers come here to keep abreast with the prevalent trend; whereas the adults come here to really shop for their necessities. Being the major center of commerce, the shopping malls of Mumbai are the best place to study the crowd of a city or a town. Here we can find people trying different kinds of outfits in front of the mirror, or loitering throughout the mall in search of a favorite commodity. In the shopping malls , we find people from different backgrounds joining in for the same cause, viz. shopping!

Shopping malls in Mumbai are known as the paradise of style and fashion. From dress materials, accessories swim suites, to branded apparels and life style equipments, these shopping malls cater to the multi-pronged needs of the customers. To update about and provide the people of Mumbai the trendiest deliverables the shopping malls come with an endless line of daily use products as well as goods that are exclusively made

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