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Management
Corporate Culture is the attempt to manage the values and emotions of employees so as to align them with the goals of the organization. What might be difficult and questionable about such an attempt to manage employees?

Name: YIXUAN LIU
Course: MANAGEMENT
Tutor: Alex
Date of submission: 12th April, 2013

INTRODUCTION

The term corporate culture is founded out of two main words; corporate, and culture. Analysis of both words – corporate and culture – has become one of the most important things within the business and organizational setting. So important is the study of corporate culture that the various investments being made are increasing steadily over the course of time. The term corporate culture may be utilized in different ways within the business and organizational studies circles. However, there are various terms employed in the definition and analysis of this term that can be found in the various settings. Corporate culture refers to the various behaviors and beliefs through which the employees within an organization interact with their internal and external community. Also referred to as the organizational culture, corporate culture is the shaped up by the analysis of the various elements of meaning that have been attached to the different actions through which an organization conducts its daily operations. This definition will form the background of analysis throughout the course of this paper. Within the business and organizational settings, corporate culture is the foundation through which growth is not only established, but also fostered as time progresses. It is difficult – or even impossible – to have growth within an organization without addressing the organizational culture. Corporate culture contains the blueprints through which an organization not only evaluates itself, but also designs and implements strategy to ensure growth and development takes place through optimum functionality and



References: Alvesson, M. (2002) Understanding organizational culture. London: SAGE. Brewis, J. (2006) ‘Culture in Knights D. & Willmott H. (eds.) (2006) Introducing Organizational Behaviour and Management, London: Thompson Connors, R., & Smith, T. (2011) Change the culture, change the game: The breakthrough strategy for energizing your organization and creating accountability for results. New York: Portfolio Penguin. Knights, D. And Roberts, J. (1982) ‘The Power of Organization or the Organization of Power?’ Organization Studies 3(1): 47-63. Rosen, M. (1988) ‘You asked for it: Christmas at the bosses expense’ Journal of Management Studies 25(5): 463-480. Schein, E. H. (2010) Organizational culture and leadership. San Francisco: Jossey-Bass. Willmott, H. (1993) ‘Strength is ignorance, slavery is freedom: managing culture in modern organizations’ Journal of Management Studies 30(4): 515-552. (a difficult article, but makes some great, critical, points about the ethics of attempts at managing employees values)

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