Management is the process of planning, organizing, leading and controlling the efforts of organisational members towards the achievement of organizational goals. To deal effectively with the wide array of factors affecting the ability of a business to grow and prosper, managers need advanced processes they feel will facilitate the optimal positioning of the business in its competitive environment. Such positioning is possible with strategic management because this process improves preparedness for unexpected internal or competitive demands.
The strategic management process helps institutions identify what they intend to achieve and how they will accomplish outcomes. The term strategic management is used to refer to the entire decision-making process. Strategic management must evolve by predicting the future, thinking strategically and creating the future. Strategic management is defined as a continuous, iterative process aimed at keeping an organisation as a whole appropriately matched to its environment (Certo and Peter, 1991)
Leadership goes beyond the idea of managing day-to-day routine operations. To be a great leader, one must develop leadership skills to properly take on roles and responsibilities necessary to maintain an outstanding organization. For example, developing a sense of direction or vision and the ability to motivate personnel to reach a common goal in various situations are responsibilities that a leader must take into consideration to keep an organisation competitive. At the end of the day, a manager with excellent leadership skills will always stand apart from average managers. Leadership must be visionary, developmental and service orientated, ethical, stimulating and facilitative and clear in establishing expectations (Bennis, 1995)
Although management and leadership are different, they are both a necessity for an organisation to be prosperous.