BUS 2103 (OPERATIONS MANAGEMENT)
State whether the following sentences are TRUE or FALSE 1. Operations managers are responsible for assessing consumer wants and needs and selling and promoting the organization's goods or services. True False 2. Companies are either producing goods or delivering services. This means that only one of the two types of operations management strategies are used. True False 3. Operations, marketing, and finance function independently of each other in most organizations. True False 4. The greater the degree of customer involvement, the more challenging the design and management of operations. True False 5. Goods producing organizations are not involved in service activities. True False 6. The operations manager has primary responsibility for making operations system design decisions, such as system capacity and location of facilities. True False 7. Service often requires greater labor content, whereas manufacturing is more capital intensive. True False 8. Service involves a much higher degree of customer contact than manufacturing. True False 9. Operations management and marketing are the two functional areas that exist to support activities in other functions such as accounting, finance, IT and human resources. True False
1-1
Section B
Multiple Choice Questions
1. A 'product package' consists of: A. the exterior wrapping B. the shipping container C. a combination of goods and services D. goods if a manufacturing organization E. customer relations if a service organization 2. 12. Business organizations consist of three major functions which, ideally: A. support one another B. are mutually exclusive C. exist independently of each other D. function independently of each other E. do not interface with each other 3. 13. Which of the following is not a type of operations? A. goods production B. storage/transportation C. entertainment D. communication E. all the above involve