ODEL
Management Information System
UNITE CODE-O52
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BY: Mohamed Kathafi Eyahudeen
ID NO: 12222
UNIT LEADER: George
1. Introduction
From a very simple beginning to a grand success story, ODEL has changed the clothing retailing business in Sri Lanka with leaps and bounds. ODEL offers not just clothing solutions for its millions of customers spread across borders, but a change in life style and a memorable shopping experience.
How does the leading clothing retailer in Sri Lanka actually conduct their operations so efficiently to satisfy not only the domestic market, but also its international market? Not visible to those who visit their shopping arcades or visit their online store, there is an advanced Information Technology enabled system with professionals working tirelessly to provide their customers with a satisfying shopping experience.
This is the reason I have selected ODEL as the organization under my purview for the purpose of my assignment on Management Information System within the CMI Level-07 Executive Diploma in Management. This report is based on the information I received from the head of Information Technology during my visit to the ODEL head office in Sri lanka when I was in my holiday.
2. Analysis of the ODEL value chain
In order to understand the activities through which ODEL develops its competitive advantage and create value for its stakeholders, it is useful to separate its business system into a series of value creating activities as referred to in Michael Porter’s value chain model.
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Figure 1: Porters Value chain (Source: CIMA Organisational Management & Information systems study text)
2.1) Inbound Logistics
This is concerned with receiving and warehousing of fabrics in the ODEL Warehouse at Rajagiriya and distribution for stitching as and when they are required. The item wizard in administration module is updated every time a new item
References: 1. Laudon,K, Laudon, J(2007), Management Information systems-Managing the digital firm 10th Ed, New Jersey, Pearson Education Inc, pp 43 – 70 2