Management Information Systems
Management Information Systems
MANAGING THE DIGITAL FIRM
Chapter 1 Managing the Digital Firm
Kenneth C. Laudon
Jane P. Laudon
9th edition
PEARSON
Prentice Hall
2006
www.prenhall.com/laudon
Chapter 1 Managing the Digital Firm
Objectives:
After reading this chapter, you will be able to: 1. Explain why information systems are so important today for business and management. 2. Evaluate the role of information systems in today’s competitive business environment. 3. Assess the impact of the Internet and Internet technology on business and government. 4. Define an information system from both a technical and business perspective and distinguish between computer literacy and information systems literacy. 5. Identify the major management challenges to building and using information systems.
Discussion Questions: 1. Why is it important to understand the difference between computer literacy and information literacy?
2. Discuss the three elements of an information system (hardware, software and persware) that managers must consider. Which of the three do you consider the most important?
3. What are some of the new roles information systems are playing in organizations?
4. Discuss the changes in the business environment brought about by technology in the last five years. Use Table 1-1 and your own personal experiences to formulate your answer.
Chapter 1 Managing the Digital Firm
Computers are changing every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends and relatives. Even though we are still hearing negative news about the dot-com bubble from the late 1990s through 2001, the death of the Internet has been greatly exaggerated. Not only is it alive and well, but thriving. The difference between then and now is that many of the companies went bust primarily
MANAGING THE DIGITAL FIRM
Chapter 1 Managing the Digital Firm
Kenneth C. Laudon
Jane P. Laudon
9th edition
PEARSON
Prentice Hall
2006
www.prenhall.com/laudon
Chapter 1 Managing the Digital Firm
Objectives:
After reading this chapter, you will be able to: 1. Explain why information systems are so important today for business and management. 2. Evaluate the role of information systems in today’s competitive business environment. 3. Assess the impact of the Internet and Internet technology on business and government. 4. Define an information system from both a technical and business perspective and distinguish between computer literacy and information systems literacy. 5. Identify the major management challenges to building and using information systems.
Discussion Questions: 1. Why is it important to understand the difference between computer literacy and information literacy?
2. Discuss the three elements of an information system (hardware, software and persware) that managers must consider. Which of the three do you consider the most important?
3. What are some of the new roles information systems are playing in organizations?
4. Discuss the changes in the business environment brought about by technology in the last five years. Use Table 1-1 and your own personal experiences to formulate your answer.
Chapter 1 Managing the Digital Firm
Computers are changing every aspect of our lives from entertainment to shopping, from the work we do and where we do it, to how we communicate with friends and relatives. Even though we are still hearing negative news about the dot-com bubble from the late 1990s through 2001, the death of the Internet has been greatly exaggerated. Not only is it alive and well, but thriving. The difference between then and now is that many of the companies went bust primarily