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Management of Berger Paint Bangladesh

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Management of Berger Paint Bangladesh
Management of Berger Paint Bangladesh Limited

Submitted By: Name: Md. Matin Student ID: 61222-15-054 Semester: Summer 2012 Course: EMIS-502(Principles of Management)

Course Teacher:
Mohammad Moqbul Hossain Bhuiyan Professor Department of Management Information System University of Dhaka Date: 21 July, 2012.

Executive Summary

Berger Paints Bangladesh Limited is the largest paint manufacturer and distributor in Bangladesh. With its strong distribution network, Berger has reached most part of the country. The company has successfully established itself as one of the most recognizable brands and a supplier of modern paint solutions. The company maintained a healthy and steady growth rate in sales, with an average of 27% in the last four years. Average ROE is 36% while average ROA is 20% for the last five years. The company also maintained a high dividend payout ratio with an average of 89% for the last five years. The company is currently free of all debt.

Historical Background and introduction to BERGER

Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. Over the decades, Berger has evolved to becoming the leading paint solution provider in this country and has diversified into every sphere of the industry -from Decorative Paints to Industrial Coatings, from Marine Coatings to Power Coatings and what not.
To give a comprehensive and sustainable painting solution to the need of the industry, Berger has invested more on technology and Research & Development (R & D) than any other manufacturer in this market. It selects the raw materials from some of the best-known names in the world: MITSUI,

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