Engineering Management
Semester 1 2009/2010
Tutorial
Lecture 1 : Introduction to Engineering Management 09/09/09 1. Explain how’s Bloom’s Taxonomy can be used justify the perception that engineers are paid more than technicians. 2. What manager types and roles are best suited to middle managers? 3. Explain how engineers can be effective in the general management of a technically oriented organization. 4. What is the importance of forecasting in supply chain design, planning and operation?
Lecture 2: Developing a Business Model 16/09/09 1. What information is required in the building of an effective business model? 2. What is the relevance of identifying where on the Supply Chain the new venture lies? 3. What is the purpose of the Business Model, and why do business models typically fail?
Lecture 3 : The Business Plan 23/09/09 1. Explain why it is essential for every entrepreneur to develop a business plan, as well as the benefit of developing a plan.
Lecture 4 : Strategic Management and Strategic Competitiveness 30/09/09 1. Describe the industrial organization (I/O) model of above-average returns. What are its main assumptions? What is the key to success according to the I/O model? 2. Describe an organization's various stakeholders and their different interests. Under what condition can the firm most easily satisfy all stakeholders? If the firm cannot satisfy all stakeholders, which ones must it satisfy in order to survive? 3. Who are the firm’s strategic leaders? How do strategic leaders predict the profit outcomes of 4. different strategic decisions? 4. Several companies use their brand as a competitive advantage. Ask the class, given their knowledge about the global economy, which brands they believe have the strongest likelihood of remaining a source of advantage in the 21st century? Why? What effects do they believe the Internet’s capabilities will